1. UX Case Study daniela How many steps does it take to confirm an email? July 2014 when using a mobile app

2. Email Confirmation expected steps 5 No more than 5 ?

3. What if it takes … Email Confirmation expected steps 5 No more than 5 ? 40 steps

4. 40 Steps daniela Pinterest Flow by daniela email validation process

5. Start: Open native app

6. 1. Validate email address what email is it using?

7. Gmail 2. We use different emails for different apps…

8. 3. Open Inbox…

9. Pinterest ! 4. Find message…

10. 5. Confirm email…

11. 6. Log back into app…

12. 7. Enter credentials Prefer the app

13. 8. No updates in the app… Back to the browser

14. 9. Enter credentials via the browser… Ok

15. 10. Wrong password… dang! I forgot

16. 11. Switch ‘site’ to reset password… Try it now ?

17. Back to the browser 12. Still no updates in the app

18. 13. Switch ‘site’ AGAIN to reset password… Try site ?

19. 14. Enter email…

20. 15. Reset password…

21. Go to Gmail 16. Follow instruction…

22. 17. Open Inbox…

23. 18. Find message… Pinterest !

24. 19. Confirm…

25. 20. Type new password…

26. 21. Swipe to see more…

27. 22. Swipe to read label…

28. 23. Type password AGAIN…

29. 24. Swipe to see more…

30. Done? 25. Change password…

31. 26. Confirm…

32. 27. Log in…

33. 28. Enter credentials…

34. 29. Enter email…

35. 30. Close keyboard…

36. Ok 31. Log in…

37. 32. Wait for page to load…

38. Don’t want to! 33. Click TAKE A LOOK to dismiss message…

39. 34. Limited functionality… What else?

40. 35. Look for more actions… where ?

41. 36. Wait for page to resize…

42. pulling to refresh 37. Wait for page to load…

43. What happened? 38. Go back…

44. Finally! 39. Open app…

45. Something is happening… 40. Wait…

46. 41. Log AGAIN into native app…

47. 42. Enter credentials, AGAIN…

48. 43. Confirm…

49. 44. Processing…

50. 45. Use app… Did it!

51. UX Review daniela Email Confirmation expected steps 5 unnecessary steps 40