1. By: Megan Osuna

2. The assignment: Analyzing an advertisement based on: Audience Purpose Style Composition and Quality of Argument

3. The Advertisement “Veggie Love”-PETA’s banned Super Bowl ad http://youtu.be/-wDE9XpmDHE

4. What I think: After viewing this advertisement, I am torn between whether I think that it is a positive or negative form of rhetoric. There are both good things and terrible things about this commercial.

5. The Good, the Bad, and the Ugly The Good: It is an excellent attention grabber. The use of colors, music, and attractive women force people to pay attention to the commercial-by which PETA is getting their message out about being a vegetarian. The Bad: The only audience that might appreciate this advertisement, are males. May anger a lot of women and vegetarians. They don’t have facts!

6. Continued… The Ugly: This commercial diminishes women It shows that “sex sells” and shows women in only a sexual light Doesn’t show factual representation of all vegetarians The message- “Vegetarians have better sex” isn’t a factual statement Doesn’t appeal to every male either Some men might take offense This commercial won’t encourage men to become a vegetarian

7. Overall: As I stated before, PETA definitely did a good job at having an attention grabber But, in all the wrong ways. This is definitely a form of negative rhetoric. If they put it in a more positive light-they might have received better reactions from numerous types of audiences.