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773-202….LUNA.  Incorporate your experience with slogans, jingles, and product quality  Discuss the 5 different types of advertising  Explain the difference.

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Presentation on theme: "773-202….LUNA.  Incorporate your experience with slogans, jingles, and product quality  Discuss the 5 different types of advertising  Explain the difference."— Presentation transcript:

1 ….LUNA

2  Incorporate your experience with slogans, jingles, and product quality  Discuss the 5 different types of advertising  Explain the difference between puffery and deception

3  Write down an advertising jingle or slogan of a product you have purchased.  How did the jingle or slogan influence you to buy the product or to buy the product in the future?

4  Turn to your neighbor and tell them about a poor quality product you bought and why it was a bad purchase. Did you ever buy that product again?  Turn to a different neighbor and tell them about a high quality product. Have you purchased this item more than once? Will you buy it again?

5  Brand Advertising  Goal is to make you remember a particular brand name.  Slogans, Jingles  Product Placement Product Placement ▪ Wayne’s World Wayne’s World ▪ Ricky Bobby Ricky Bobby  Brands = Quality  Jingles:  Slogans: Just Do It  Informative Advertising  Designed to educate you about the product’s benefits ▪ Advertising is lying…sometimes Advertising is lying…sometimes  Education  Purpose?  Cars, computers, technology products

6  Comparative Advertising  Compares its product’s qualities to those of a competing product  Highlights the competitor’s weaknesses  Laundry Detergent Ads Laundry Detergent Ads  Defensive Advertising  To counter attacks from comparative ads Response to claims

7  Persuasive Advertising  Designed to appeal to your emotions, but it doesn’t provide much useful information.  Appears to make you happier, more successful, or more satisfied. Lacks facts, appeals to emotion ▪ SEX APPEAL SEX APPEAL ▪ FIGHT BACK FIGHT BACK

8  Deceptive Ads  Deliberately designed to mislead you  Factually wrong statements  Illegal  Trimspa Trimspa  Puffery/Subjective Claims  Innocent exaggeration  Descriptions try to increase a products appeal  Legal  Skittles Skittles

9 BENEFITS  Consumers are made aware of new products.  Businesses are able to get their product out to mass audiences. COSTS  Advertising is another expense for businesses.  The cost is built into the price you pay for goods/services.  Super Bowl ads Super Bowl ads

10  You – the consumer  Compare generic to name brand  Difference is the price in advertising  30 seconds of commercial time for the 2012 Superbowl cost $3M (estimated 90M viewers)  NBC made $206M from commercials…

11  Pg. 37, Questions 1-7

12  Why do businesses advertise?  What are brand name products? What are the benefits and costs of brands for consumers?  How can informative advertising help you make good buying decisions?

13  Who pays for advertising?  How does advertising benefit consumers?  What makes an advertisement deceptive?  How can using the decision making process help you avoid being misled by deceptive advertising?


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