Presentation on theme: "773-202….LUNA. Incorporate your experience with slogans, jingles, and product quality Discuss the 5 different types of advertising Explain the difference."— Presentation transcript:
Incorporate your experience with slogans, jingles, and product quality Discuss the 5 different types of advertising Explain the difference between puffery and deception
Write down an advertising jingle or slogan of a product you have purchased. How did the jingle or slogan influence you to buy the product or to buy the product in the future?
Turn to your neighbor and tell them about a poor quality product you bought and why it was a bad purchase. Did you ever buy that product again? Turn to a different neighbor and tell them about a high quality product. Have you purchased this item more than once? Will you buy it again?
Brand Advertising Goal is to make you remember a particular brand name. Slogans, Jingles Product Placement Product Placement ▪ Wayne’s World Wayne’s World ▪ Ricky Bobby Ricky Bobby Brands = Quality Jingles: http://www.youtube.com/watch?v=WeBeG77M9mk http://www.youtube.com/watch?v=WeBeG77M9mk Slogans: Just Do It Informative Advertising Designed to educate you about the product’s benefits ▪ Advertising is lying…sometimes Advertising is lying…sometimes Education Purpose? Cars, computers, technology products http://www.youtube.com/watch?v=7GvYI4VdVEI http://www.youtube.com/watch?v=7GvYI4VdVEI
Comparative Advertising Compares its product’s qualities to those of a competing product Highlights the competitor’s weaknesses http://www.youtube.com/watch?v=nbN0aaI87M8 Laundry Detergent Ads Laundry Detergent Ads Defensive Advertising To counter attacks from comparative ads Response to claims http://www.youtube.com/watch?v=IH0xzsogzAk
Persuasive Advertising Designed to appeal to your emotions, but it doesn’t provide much useful information. Appears to make you happier, more successful, or more satisfied. Lacks facts, appeals to emotion http://www.youtube.com/watch?v=o8HtMzmJdBA ▪ SEX APPEAL SEX APPEAL ▪ FIGHT BACK FIGHT BACK
Deceptive Ads Deliberately designed to mislead you Factually wrong statements Illegal Trimspa Trimspa Puffery/Subjective Claims Innocent exaggeration Descriptions try to increase a products appeal Legal Skittles Skittles
BENEFITS Consumers are made aware of new products. Businesses are able to get their product out to mass audiences. COSTS Advertising is another expense for businesses. The cost is built into the price you pay for goods/services. Super Bowl ads Super Bowl ads
You – the consumer Compare generic to name brand Difference is the price in advertising 30 seconds of commercial time for the 2012 Superbowl cost $3M (estimated 90M viewers) NBC made $206M from commercials…
Why do businesses advertise? What are brand name products? What are the benefits and costs of brands for consumers? How can informative advertising help you make good buying decisions?
Who pays for advertising? How does advertising benefit consumers? What makes an advertisement deceptive? How can using the decision making process help you avoid being misled by deceptive advertising?