Content sells both an idea and a product selling deodorant, body spray, and body wash presents the idea that if the viewer uses axe products then they will be more sexually attractive
Theme The ingrained message in the ad is that if men use axe products they will be more sexually attractive to women. The viewer believes this message because the female clothing is doing scandalous things to the pair of jeans The female clothing is shown as more revealing than the male clothing.
Character and Setting Character o The blouse and what it is doing is the featured piece. o Sexual themes connect well with target audience Setting o Sunlight o Hanging clothes out to dry