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1981-82 CBC Season, Prime Time Share: 22% MondayTuesdayWednesdayThursdayFridaySaturdaySunday 7:00pmLocalMr. MerlinLocalHappy DaysBeachcombers 7:30pmTwo.

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Presentation on theme: "1981-82 CBC Season, Prime Time Share: 22% MondayTuesdayWednesdayThursdayFridaySaturdaySunday 7:00pmLocalMr. MerlinLocalHappy DaysBeachcombers 7:30pmTwo."— Presentation transcript:

1 1981-82 CBC Season, Prime Time Share: 22% MondayTuesdayWednesdayThursdayFridaySaturdaySunday 7:00pmLocalMr. MerlinLocalHappy DaysBeachcombers 7:30pmTwo of UsBarney MillerLocalMork & MindyFacts of Life Archie Bunker’s Place Front Page Challenge 8:00pmPrivate Benjamin fifth estateNature of Things A Town Like Alice / Jessica Novak Tommy Hunter / Circus Intl. Hockey Night in Canada Super Show 8:30pmFlappers 9:00pmM*A*S*HThree’s Company CBC Wednesday Night Movie CBC Premiere Presentation (Feature Films) DallasHome Fires 9:30pmWKRP in Cincinnatti Too Close for Comfort 10:00pm Lucina Brayford / Brideshead Revisited Paper ChaseSCTV Current Affairs Interview Show 10:30pmMan Alive CBC’s 1981-82 fall prime time schedule captured a share of 22%, with a schedule that included significant amounts of foreign programming, including shows like WKRP, Three’s Company, Mork & Mindy and Happy Days. Sunday evening offered the only all-Canadian line-up. Canadian Programming Foreign Programming Canadian / Foreign Programming CBC has always programmed foreign content … 25 years ago, a lot of it NOTES: Fall schedules are shown, but regular season share data (Sept/Oct - March/Apr) is included unless indicated otherwise. Share data excludes affiliates in own time before 2006/07. Software/measurement changes occurred in 1989-90 and 2006-07. CBC 2+ Prime Time Share (Mon-Sun, 7-11pm) Regular Season (Sept/Oct - March/April)

2 MondayTuesdayWednesdayThursdayFridaySaturdaySunday 7:00pmRegionalMan AliveHealth Show Adrienne Clarkson UndercurrentsWayne & Shuster Wind At My Back 7:30pmAir FarceMarketplaceOn The Road AgainAir Farce Hockey Night in Canada 8:00pmJust for Laughs fifth estateRita & FriendsNature of ThingsCanadian Biography Movies / Specials 8:30pmComics 9:00pm This Hour Has 22 Minutes Witness Gullages / This Hour / Black Harbour North of 60CBC Presents 9:30pmThe Newsroom 10:00pm The National Sunday Report 10:30pm Saturday Report / HNIC Venture In fall 1996, CBC made the schedule “All Canadian” audiences dropped sharply 1996-97 CBC Season, Prime Time Share: 11% NOTES: Fall schedules are shown, but regular season share data (Sept/Oct - March/Apr) is included unless indicated otherwise. Share data excludes affiliates in own time before 2006/07. Software/measurement changes occurred in 1989-90 and 2006-07. CBC 2+ Prime Time Share (Mon-Sun, 7-11pm) Regular Season (Sept/Oct - March/April) Canadian Programming Foreign Programming Canadian / Foreign Programming

3 MondayTuesdayWednesdayThursdayFridaySaturdaySunday 7:00pmCoronation Street Hockey Night in Canada Heartland 7:30pmJeopardy 8:00pm Dragons’ Den Rick Mercer ReportLittle Mosque Nature of Things Air Farce Sunday Evening Movie 8:30pm This Hour Has 22 Minutes Sophie Rick Mercer Report (Encore) 9:00pm The BorderThe Tudorsfifth estateDoc Zone Just For Laughs / Cdn Comedy 9:30pm 10:00pm The NationalSunday Night News 10:30pm In 2008-09, CBC’s fall prime time schedule was still dominated by Canadian programming but also featured some flagship foreign programs in early prime that drew audiences to the network. Using this targeted approach to foreign programming CBC has captured its highest share since 1998-99 and begun to reverse the declining share trend. 2008-09 CBC Season, Prime Time Share: 8.9%* (*Sept. 29, 2008 to Dec. 28, 2008) Today CBC offers about 80% CanCon in Prime, with some strategically placed foreign programs NOTES: Regular season share data (Sept/Oct - March/Apr) is included unless indicated otherwise. Share data excludes affiliates in own time before 2006/07. Software/measurement changes occurred in 1989-90 and 2006-07. CBC 2+ Prime Time Share (Mon-Sun, 7-11pm) Regular Season (Sept/Oct - March/April) Canadian Programming Foreign Programming Canadian / Foreign Programming

4 MonTuesWedThursFriSatSun 19:00 Coronation Street Hoc- key Night in Can. Heart- land 19:30 Jeopardy 20:00 Dra- gons’ Den Rick Mercer Little Mos. Nature of Things Air Farce Sun Eve Movie 20:30 22 Min. Sophie Rick Mercer Repeat 21:00 The Border The Tudors fifth estate Doc Zone Just For Laughs / Cdn Com- edy 21:30 22:00 The National Sun- day Night News 23:30 MonTuesWedThursFriSatSun eTalk W Five Star Wars Access Hollywood Deg- rassi NG Danc- ing with the Stars W/out a Trace SYTYC D Can CSI Ghost Whis- perer Crime- time The Ama- zing Race Danc- ing with the Stars Crimi- nal Minds Grey’s Ana- tomy Super- nanny Crime- time Des- perate House- wives Corner Gas CSI Miami Law & Order SVU CSI NYER Law & Order Law 7 Order SVU Law & Order CI MonTuesWedThursFriSatSun Entertainment Tonight Canada Var- ious Cdn Docs Simp- sons Entertainment Tonight Rene- gade Press Prison Break HouseBones Survi- vor Life Risk Takers Simp- sons King of the Hill Heroes90210NCIS The Office The Ex List Var- ious Cdn. Docs Family Guy Bill- able Hours Am. Dad My Own Worst Enemy Kitche n Night- mares The Guard Life on Mars Num- b3rs Rene- gade Press Bro- thers and Sisters 2008-09 Season: CBC, CTV, and Global CBC is the only network that offers its Canadian programming in Deep Prime (8-11pm). Both Global and CTV air the majority of their Canadian programming when fewer people are watching television and/or produce Canadian programming adapted from popular American formats. Canadian Programming Foreign Programming Canadian / Foreign Programming “Deep Prime”, between 8 and 11pm, is when Canadians watch the most TV


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