Presentation on theme: "Educational Television for Children"— Presentation transcript:
1 Educational Television for Children Learning with Media:Educational Television for Children
2 What is educational? Academic Skills Prosocial Skills thinking skills like problem solvingacademic content like vocabulary and mathProsocial Skillsaltruism, positive interaction, self controlOther DefinitionsAPPC Educational Strength
3 Assumptions… Content is critical… Children are active viewers… TV as a medium is neither good nor bad – it depends on what kids watch.Children are active viewers…Children are cognitively active when watching TV.The family is a socializing force…The family is the core socializing force influencing children’s use of TV and what they learn from it.(Huston & Wright, 1996)
4 The Active Child… TV is a one-way medium & learning is a two-way process.How can we create educational content to…attract & maintain children’s attention?actively engage children (participatory learning)?facilitate the learning of desired concepts?
5 The Preschool Crowd…Sesame StreetBlues CluesDora the Explorer
6 The Active Child… Piaget’s Cognitive Developmental Theory Stages of DevelopmentSensorimotor Stage (infancy)Preoperational Stage (2 – 5 yrs)Concrete Operational Stage (5 – 11 yrs.)Formal Operations (10 – 16? yrs.)Example of Conservation Task:
7 The Active Child… Vygotsky’s Theory of Cognitive Development Language AcquisitionZone of Proximal Development (ZPD)Social & Cultural Contributions
8 The Role of Research… Formative Research: How can we make show better? Pilot test new program segmentsMeasure attention, interest, productionSummative Research: What do children learn?Evaluate effectiveness of programmingA&E Sesame Street Biography
9 Research Enhances Learning… Sesame Street GoalsCommunicate w/ low SES audience.Target children under age 6.Teach school readiness skills.Use entertainment production techniques.
10 Summative Research Enhances Early Learning… Evaluation: The Early Window ProjectResearch QuestionDo Sesame Street and other educational programs get children ready for school?Sample200+ (2 – 5 years / 4 – 7 years)Low to moderate income families
11 EWP Continued… Method Measures 3-year longitudinal study following 2 cohortsMeasuresOffice VisitsStandardized Tests w/Children, Parent InterviewsHome VisitsHome Observational Measure of the EnvironmentTime-Use DiariesBi-Monthly Diaries Collected Via Telephone
17 Media Policy: The 3-Hour Rule Children’s TV Act of 19903 hours of educational TV per weekBroadcasters -The Jetsons educational?Necessary to provide broadcasters w/ educational guidelines.
18 Media Policy: The 3-Hour Rule Air between 7am and 10pm;Education as a significant purpose;Regularly scheduled & typical length;Identified as educational on the air (E/I symbol) and in documents filed with the FCC and local stations.
22 The 3-Hour Rule…Results Highest Rated Programs:Bloopy’s Buddies (S)Disney’s Doug (ABC & S)Disney Presents Bill Nye and Science Guy (S)Popular Mechanics for Kids (S)Squigglevision (ABC)Lowest Rated Programs:Inquirer High School Sports Show (S)More than a Game (S)NBA Inside Stuff (NBC)NFL Under the Helmet (FOX)Pressure 1 (S)Pressure 2 (S)Sherlock Holmes in the 21st Century (FOX)
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