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Educational Television for Children

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Presentation on theme: "Educational Television for Children"— Presentation transcript:

1 Educational Television for Children
Learning with Media: Educational Television for Children

2 What is educational? Academic Skills Prosocial Skills
thinking skills like problem solving academic content like vocabulary and math Prosocial Skills altruism, positive interaction, self control Other Definitions APPC Educational Strength

3 Assumptions… Content is critical… Children are active viewers…
TV as a medium is neither good nor bad – it depends on what kids watch. Children are active viewers… Children are cognitively active when watching TV. The family is a socializing force… The family is the core socializing force influencing children’s use of TV and what they learn from it. (Huston & Wright, 1996)

4 The Active Child… TV is a one-way medium & learning is a
two-way process. How can we create educational content to… attract & maintain children’s attention? actively engage children (participatory learning)? facilitate the learning of desired concepts?

5 The Preschool Crowd… Sesame Street Blues Clues Dora the Explorer

6 The Active Child… Piaget’s Cognitive Developmental Theory
Stages of Development Sensorimotor Stage (infancy) Preoperational Stage (2 – 5 yrs) Concrete Operational Stage (5 – 11 yrs.) Formal Operations (10 – 16? yrs.) Example of Conservation Task:

7 The Active Child… Vygotsky’s Theory of Cognitive Development
Language Acquisition Zone of Proximal Development (ZPD) Social & Cultural Contributions

8 The Role of Research… Formative Research: How can we make show better?
Pilot test new program segments Measure attention, interest, production Summative Research: What do children learn? Evaluate effectiveness of programming A&E Sesame Street Biography

9 Research Enhances Learning…
Sesame Street Goals Communicate w/ low SES audience. Target children under age 6. Teach school readiness skills. Use entertainment production techniques.

10 Summative Research Enhances Early Learning…
Evaluation: The Early Window Project Research Question Do Sesame Street and other educational programs get children ready for school? Sample 200+ (2 – 5 years / 4 – 7 years) Low to moderate income families

11 EWP Continued… Method Measures
3-year longitudinal study following 2 cohorts Measures Office Visits Standardized Tests w/Children, Parent Interviews Home Visits Home Observational Measure of the Environment Time-Use Diaries Bi-Monthly Diaries Collected Via Telephone

12 EWP Results

13 Other Summative Research…
School House Rock Reading Rainbow Mister Roger’s Neighborhood Fat Albert & the Cosby Kids Barney & Friends

14 0 – 6 Media Use Report… Your questions… How young is too young?
What are the most pressing concerns?

15 Infants & Toddlers… Baby Einstein videos…


17 Media Policy: The 3-Hour Rule
Children’s TV Act of 1990 3 hours of educational TV per week Broadcasters -The Jetsons educational? Necessary to provide broadcasters w/ educational guidelines.

18 Media Policy: The 3-Hour Rule
Air between 7am and 10pm; Education as a significant purpose; Regularly scheduled & typical length; Identified as educational on the air (E/I symbol) and in documents filed with the FCC and local stations.


20 The 3-Hour Rule: APPC Educational Strength
Lesson Clarity Lesson Involvement Lesson Integration Lesson Applicability

21 The 3-Hour Rule…Results

22 The 3-Hour Rule…Results
Highest Rated Programs: Bloopy’s Buddies (S) Disney’s Doug (ABC & S) Disney Presents Bill Nye and Science Guy (S) Popular Mechanics for Kids (S) Squigglevision (ABC) Lowest Rated Programs: Inquirer High School Sports Show (S) More than a Game (S) NBA Inside Stuff (NBC) NFL Under the Helmet (FOX) Pressure 1 (S) Pressure 2 (S) Sherlock Holmes in the 21st Century (FOX)

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