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Learning with Media: Educational Television for Children.

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Presentation on theme: "Learning with Media: Educational Television for Children."— Presentation transcript:

1 Learning with Media: Educational Television for Children

2 What is educational? Academic Skills –thinking skills like problem solving –academic content like vocabulary and math Prosocial Skills –altruism, positive interaction, self control Other Definitions –APPC Educational Strength

3 Assumptions… 1)Content is critical… TV as a medium is neither good nor bad – it depends on what kids watch. 2)Children are active viewers… Children are cognitively active when watching TV. 3)The family is a socializing force… The family is the core socializing force influencing childrens use of TV and what they learn from it. (Huston & Wright, 1996)

4 The Active Child… TV is a one-way medium & learning is a two-way process. How can we create educational content to… 1.attract & maintain childrens attention? 2.actively engage children (participatory learning)? 3.facilitate the learning of desired concepts?

5 The Preschool Crowd… Sesame Street Blues Clues Dora the Explorer

6 The Active Child… Piagets Cognitive Developmental Theory Stages of Development –Sensorimotor Stage (infancy) –Preoperational Stage (2 – 5 yrs) –Concrete Operational Stage (5 – 11 yrs.) –Formal Operations (10 – 16? yrs.) Example of Conservation Task:

7 The Active Child… Vygotskys Theory of Cognitive Development Language Acquisition Zone of Proximal Development (ZPD) Social & Cultural Contributions

8 The Role of Research… Formative Research: How can we make show better? –Pilot test new program segments –Measure attention, interest, production Summative Research: What do children learn? –Evaluate effectiveness of programming »A&E Sesame Street Biography

9 Research Enhances Learning… Sesame Street Goals –Communicate w/ low SES audience. –Target children under age 6. –Teach school readiness skills. –Use entertainment production techniques.

10 Summative Research Enhances Early Learning… Evaluation: The Early Window Project –Research Question Do Sesame Street and other educational programs get children ready for school? –Sample 200+ (2 – 5 years / 4 – 7 years) Low to moderate income families

11 EWP Continued… –Method 3-year longitudinal study following 2 cohorts –Measures Office Visits –Standardized Tests w/Children, Parent Interviews Home Visits –Home Observational Measure of the Environment Time-Use Diaries –Bi-Monthly Diaries Collected Via Telephone

12 EWP Results

13 Other Summative Research… School House Rock Reading Rainbow Mister Rogers Neighborhood Fat Albert & the Cosby Kids Barney & Friends

14 0 – 6 Media Use Report… Your questions… –How young is too young? –What are the most pressing concerns?

15 Infants & Toddlers… Baby Einstein videos…


17 Media Policy: The 3-Hour Rule Childrens TV Act of hours of educational TV per week Broadcasters -The Jetsons educational? Necessary to provide broadcasters w/ educational guidelines.

18 Media Policy: The 3-Hour Rule Air between 7am and 10pm; Education as a significant purpose; Regularly scheduled & typical length; Identified as educational on the air (E/I symbol) and in documents filed with the FCC and local stations.


20 The 3-Hour Rule: APPC Educational Strength Lesson Clarity Lesson Involvement Lesson Integration Lesson Applicability

21 The 3-Hour Rule…Results

22 Highest Rated Programs: Bloopys Buddies (S) Disneys Doug (ABC & S) Disney Presents Bill Nye and Science Guy (S) Popular Mechanics for Kids (S) Squigglevision (ABC) Lowest Rated Programs: Inquirer High School Sports Show (S) More than a Game (S) NBA Inside Stuff (NBC) NFL Under the Helmet (FOX) Pressure 1 (S) Pressure 2 (S) Sherlock Holmes in the 21st Century (FOX)

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