Presentation on theme: "Educational Television for Children"— Presentation transcript:
1Educational Television for Children Learning with Media:Educational Television for Children
2What is educational? Academic Skills Prosocial Skills thinking skills like problem solvingacademic content like vocabulary and mathProsocial Skillsaltruism, positive interaction, self controlOther DefinitionsAPPC Educational Strength
3Assumptions… Content is critical… Children are active viewers… TV as a medium is neither good nor bad – it depends on what kids watch.Children are active viewers…Children are cognitively active when watching TV.The family is a socializing force…The family is the core socializing force influencing children’s use of TV and what they learn from it.(Huston & Wright, 1996)
4The Active Child… TV is a one-way medium & learning is a two-way process.How can we create educational content to…attract & maintain children’s attention?actively engage children (participatory learning)?facilitate the learning of desired concepts?
5The Preschool Crowd…Sesame StreetBlues CluesDora the Explorer
6The Active Child… Piaget’s Cognitive Developmental Theory Stages of DevelopmentSensorimotor Stage (infancy)Preoperational Stage (2 – 5 yrs)Concrete Operational Stage (5 – 11 yrs.)Formal Operations (10 – 16? yrs.)Example of Conservation Task:
7The Active Child… Vygotsky’s Theory of Cognitive Development Language AcquisitionZone of Proximal Development (ZPD)Social & Cultural Contributions
8The Role of Research… Formative Research: How can we make show better? Pilot test new program segmentsMeasure attention, interest, productionSummative Research: What do children learn?Evaluate effectiveness of programmingA&E Sesame Street Biography
9Research Enhances Learning… Sesame Street GoalsCommunicate w/ low SES audience.Target children under age 6.Teach school readiness skills.Use entertainment production techniques.
10Summative Research Enhances Early Learning… Evaluation: The Early Window ProjectResearch QuestionDo Sesame Street and other educational programs get children ready for school?Sample200+ (2 – 5 years / 4 – 7 years)Low to moderate income families
11EWP Continued… Method Measures 3-year longitudinal study following 2 cohortsMeasuresOffice VisitsStandardized Tests w/Children, Parent InterviewsHome VisitsHome Observational Measure of the EnvironmentTime-Use DiariesBi-Monthly Diaries Collected Via Telephone
17Media Policy: The 3-Hour Rule Children’s TV Act of 19903 hours of educational TV per weekBroadcasters -The Jetsons educational?Necessary to provide broadcasters w/ educational guidelines.
18Media Policy: The 3-Hour Rule Air between 7am and 10pm;Education as a significant purpose;Regularly scheduled & typical length;Identified as educational on the air (E/I symbol) and in documents filed with the FCC and local stations.
22The 3-Hour Rule…Results Highest Rated Programs:Bloopy’s Buddies (S)Disney’s Doug (ABC & S)Disney Presents Bill Nye and Science Guy (S)Popular Mechanics for Kids (S)Squigglevision (ABC)Lowest Rated Programs:Inquirer High School Sports Show (S)More than a Game (S)NBA Inside Stuff (NBC)NFL Under the Helmet (FOX)Pressure 1 (S)Pressure 2 (S)Sherlock Holmes in the 21st Century (FOX)