1. © Seilevel All rights reserved Making Strategic Decisions Business Requirements for Analytics Projects @joybeatty @seilevel joy.beatty@seilevel.com Joy Beatty

2. © Seilevel All rights reserved Business ProcessesBusiness Rules Configuration rules Data requirements Integration requirements Analytics Project Checklist  Big data initiative funded  Analytics package purchased  Package installed  Done?  Packaged Software ? Requirements lead to successful analytics solutions

3. © Seilevel All rights reserved New customers? Transform experiences? Information usage? Business process changes? Business rule changes? Why are requirements for analytics solutions complicated?

4. © Seilevel All rights reserved HBR and SAS, 2012 Data drives decisions! Data is boring

5. © Seilevel All rights reserved BUSINESS OBJECTIVES FEATURES BUSINESS OBJECTIVES Prioritizing on Traditional Projects Prioritizing on Analytics Projects REQUIREMENTS DECISIONS REQUIREMENTS

6. © Seilevel All rights reserved Model Decisions

7. © Seilevel All rights reserved Sources Storage Management and Governance Extraction Data Lifecycle How is data created? How is data transformed? How does data leave?

8. © Seilevel All rights reserved DataAnalysisResults! transformations manipulationscalculations

9. © Seilevel All rights reserved Identify decisions Problems or opportunities Past? Present? Future? Tool capabilities Pose “What-if?” “…There are known unknowns….But there are also unknown unknowns. There are things we don't know we don't know.” Donald Rumsfeld

10. © Seilevel All rights reserved People don’t look at data for fun, they use data to make decisions Decisions Prioritized Requirements Desired Outcomes

11. © Seilevel All rights reserved Learn more about requirements for your big data journey! S S www.seilevel.com search: Joy Beatty, Seilevel @joybeatty @Seilevel http://www.seilevel.com/ba-resources/rml-requirements-visual-models/ joy.beatty@seilevel.com Find me