1. van der Leek, May 9, 2011 Practical & Profitable

2. 2011 MSG ∙ All Rights Reserved ∙ Confidential2 Does it Matter? Milk:  Volume  Components  MUN Reproduction Health & …

3. 2011 MSG ∙ All Rights Reserved ∙ Confidential3 Feed Conversion Efficiency  FCE = Energy Corrected Milk / Dry Matter Intake  Energy Corrected Milk (ECM) = Milk kg Corrected for 4.4 % Fat & 3.3 % Protein  What Should FCE Be? < 1.2 is poor 1.2 – 1.4 is good > 1.4 is the goal

4. DAIRY OWNER MANAGER NUTRITIONIST

5. PHYSICAL RATION ANALYTICAL RATION CNCPS v6.1 FEED ADDITIVES CUSTOM CONCENTRATE FEED DATABASE Ruminant Nutrition Laboratory

6. Feed Sampling Analytical Nutrition Feed Analysis Balanced Ration Concentrate Additives Ration Processing, Mix & Presentation Physical Nutrition Monitoring & Support Tech Service Software

7. 2011 MSG ∙ All Rights Reserved ∙ Confidential7 “The Rumen Box” 50:50 A FORAGE CONCENTRATE 65:35 B FORAGE CONC 40:30:30 C FORAGE BYPRODUCT CONC

8. 2011 MSG ∙ All Rights Reserved ∙ Confidential8 Feed Sampling & Analysis Method of Sampling?  Multiple samples, mixed & sub-sampled  Core samples of 10 bales Frequency of Sampling?  More variable, more samples Analysis  Wet Chemistry  NIR

9. 2011 MSG ∙ All Rights Reserved ∙ Confidential9 Dry Matter Variation Corn Silage Variation of DM  % Forage  % Forage NDF  % Starch Variation of % Grain  Switch Corn Silage for Ground Corn (DM basis) & Vice Versa.  Changes % Starch, not Protein

10. 2011 MSG ∙ All Rights Reserved ∙ Confidential10 Analytical Ration Formulation I Who do we formulate for?  Milk Cow: 2-yr old, 90 DIM, peak milk  Others incl. dry, close-up & heifer Accurate Analysis of Feeds Biological Model – CNCPS v6.1 Ration Balancing Software:  AMTS vs. CPM

11. 2011 MSG ∙ All Rights Reserved ∙ Confidential11 Analytical Ration Formulation II Prefer High Forage Ration  Available & Digestible Crude Protein vs. Amino Acids Maximize Rumen Function  Starch vs. Sugar vs. Soluble Fiber  Rumen Degradable vs. Soluble vs. Bypass Protein  Fats Forage Starch Protein

12. 2011 MSG ∙ All Rights Reserved ∙ Confidential12 “ Custom Concentrate” Concentrate is Formulated “Around” Available Forages

13. 2011 MSG ∙ All Rights Reserved ∙ Confidential13 Energy Booster ®  By-pass (rumen inert) fat supplement that contains saturated fatty acids  Increases energy density of the ration to promote milk production and body condition while maintaining DMI Feed Additives RuMin8 ®  Contains soluble sugars, mineral salts and organic acids  Increases milk production by providing energy and VFA production  Provides more complete digestion by matching protein and carbohydrate sources

14. 2011 MSG ∙ All Rights Reserved ∙ Confidential14 Physical Ration Formulation To Promote a Healthy Rumen Mat  Sufficient Long Dry Fibers  Consistently  6 to 8 cm in Length Wetting of Concentrate  Changes Physical Property in Rumen

15. 2011 MSG ∙ All Rights Reserved ∙ Confidential15 New Technology

16. 2011 MSG ∙ All Rights Reserved ∙ Confidential16 Field Results 1,100 Farms & Over 80,000 Cows Using the System Have Seen:  12% increase in feed conversion efficiency  2.2% decrease in DMI  7.8% increase in milk production (ECM)  An improvement in margin (Profitability) The Keenan System

17. 2011 MSG ∙ All Rights Reserved ∙ Confidential17 Perfect Fiber Length

18. 2011 MSG ∙ All Rights Reserved ∙ Confidential18 Consistent Fiber Length The Keenan Fiber The “Other” Fiber

19. 2011 MSG ∙ All Rights Reserved ∙ Confidential19 Processing - The Difference Fluffy Feed Pulverized Feed

20. 2011 MSG ∙ All Rights Reserved ∙ Confidential20 Sophisticated Software

21. 2011 MSG ∙ All Rights Reserved ∙ Confidential21 FCE – United Kingdom & France

22. 2011 MSG ∙ All Rights Reserved ∙ Confidential22 FCE – The China Experience Encouraging

23. 2011 MSG ∙ All Rights Reserved ∙ Confidential23 If they mixed it right! You hungry?

24. 2011 MSG ∙ All Rights Reserved ∙ Confidential24 So Which Ration Is It? 1) Ration on Paper 2) Ration Mixed 3) Ration Delivered 4) Ration Consumed 5) Ration digested

25. 2011 MSG ∙ All Rights Reserved ∙ Confidential25 The Answer is Easy! They Should All Be the Same!

26. 2011 MSG ∙ All Rights Reserved ∙ Confidential26 “Reading” Feed Bunks Amount of Feed Left after 24 hrs Feeding  Orts, Weighback, PushOut Measure at the Same Time Every Day & Adjust Amount Fed for Next Feedings “Perfect” ???  5%  2%  0%

27. 2011 MSG ∙ All Rights Reserved ∙ Confidential27 Forage Particle Size & Rumen pH Coarse Cut Fine Cut

28. 2011 MSG ∙ All Rights Reserved ∙ Confidential28 Peak Milk!

29. 2011 MSG ∙ All Rights Reserved ∙ Confidential29 Persistence!

30. 2011 MSG ∙ All Rights Reserved ∙ Confidential30 High Fiber Dry Cow Diets

31. 2011 MSG ∙ All Rights Reserved ∙ Confidential31 Three Things Cows NEED to Do!  Stand - Eat & Drink  Stand - Milking  LAY DOWN, Ruminate & Make Milk!

32. 2011 MSG ∙ All Rights Reserved ∙ Confidential32 Golden Rules Cow Comfort Transition – Dry to Fresh Stick to the BASICS Details, Details, Details! Do Not Overreact

33. THANK YOU Martin van der Leek, March 2011