1. Back to the Basics! Breaking Down the Funnel

2. Introduction Spencer Powell Chipotle Lover Inbound Marketing Director Beach Volleyball Player Entrepreneur

3. Sales Process Identify the first point in your sales process Example: marketing assessment, consultation, in-person meeting, qualification call, etc.

4. Example

5. Blog Content Be helpful, educational promote the heck out of your content Find where your audience lives online and share the content with them ▫(ex. I use LinkedIn Groups to find builders and remodelers) Put e-books and offers at the bottom of every single blog post ▫this is the start of the funnel

6. Example CTA

7. Offers Merging the top and middle of the funnel offers ▫way we nurture them Anything downloadable ▫move this lead to the first step in the sales process

8. Example

9. Deliver the offer Move them down the funnel

10. Email Nurturing Chris LoDolce’s presentation on nurturingpresentation on nurturing

11. Game Time! Who wants to win some swag?!

12. Next Meet-up All about blogs! Homework: ▫bring your best, top-performing blogs ▫be ready to share the process from conception to blog stardom!

13. Questions?