1. Business Communication Foundations
Chapter 1
Business Communication Foundations
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Business Communication
Krizan, Merrier, Logan, & Williams

2. Learning Objective 1
Why is business communication important to individuals and organizations?
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Business Communication
Krizan, Merrier, Logan, & Williams

3. Business Communication is Important to
Enhance your self-esteem
Become an effective employee
Advance in your career
Positively affect an organization’s success
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Business Communication
Krizan, Merrier, Logan, & Williams

4. Learning Objective 2
List and explain the goals of business communication.
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Business Communication
Krizan, Merrier, Logan, & Williams

5. Goals of Business Communication
Receiver understanding – message interpreted as sender meant it to be
Receiver response – receiver responds to the message
Favorable relationship – people involved relate to each other positively, personally, and professionally
Organizational goodwill – the receiver has confidence in the organization and is willing to continue the business relationship
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Business Communication
Krizan, Merrier, Logan, & Williams

6. Learning Objective 3 Describe the patterns of business communication.
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Business Communication
Krizan, Merrier, Logan, & Williams

7. Patterns of Business Communication
Internal or external
Formal or informal
Work related or personal
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Business Communication
Krizan, Merrier, Logan, & Williams

8. More Patterns of Business Communication
Vertical (upward or downward) or horizontal
Network
Serial
Grapevine
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Business Communication
Krizan, Merrier, Logan, & Williams

9. Learning Objective 4 Explain the communication process. Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

10. Communication Process
The communication environment includes the sender, the message, the receiver, feedback, and communication barriers.
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Business Communication
Krizan, Merrier, Logan, & Williams

11. Learning Objective 5
Identify communication barriers and describe ways to remove them.
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Business Communication
Krizan, Merrier, Logan, & Williams

12. Communication Barriers
Poor word choice
Incorrect grammar, sentence structure, punctuation, and spelling
Wrong message type
Poor message appearance
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Business Communication
Krizan, Merrier, Logan, & Williams

13. More Communication Barriers
Poor appearance of the sender
Distracting environmental factors
Receiver’s capability
Ineffective listening skills
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Business Communication
Krizan, Merrier, Logan, & Williams

14. Remove Communication Barriers
To remove communication barriers, analyze the receiver and use the you-viewpoint in your messages.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams