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Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 7 - 1 Chapter 7 Positive, Neutral, and Social Business Messages.

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Presentation on theme: "Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch 7 - 1 Chapter 7 Positive, Neutral, and Social Business Messages."— Presentation transcript:

1 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Chapter 7 Positive, Neutral, and Social Business Messages

2 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Learning Objective 1 Describe positive and neutral messages.

3 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Positive and Neutral Messages  Convey information that is pleasant, favorable, or neutral to the receiver  Use the direct plan because the receiver will accept the message easily

4 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Learning Objective 2 Describe the four specific guidelines for using the direct plan.

5 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Four Guidelines - Direct Plan  Open with the positive or neutral information  Present the explanation concisely and objectively  Consider using a sales appeal  End with a friendly close

6 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Learning Objective 3 Distinguish between poor and good positive and neutral messages.

7 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Positive and Neutral Messages Good Messages  You-viewpoint  Positive, friendly style  Concise, yet complete  You-viewpoint sales appeal  Concludes with a friendly close Poor Messages  I-viewpoint  Impersonal style  Incomplete information  Impersonal sales message  No friendly close

8 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Learning Objective 4 Prepare effective positive and neutral messages for a variety of purposes using the direct plan.

9 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Positive and Neutral Messages  Present the information optimistically  Use the you-viewpoint  Use the direct plan  Opening  Explanation  Sales Appeal (where appropriate)  Close

10 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Use the Direct Plan for:  Requests for information or action  Request approvals  Claims  Claim adjustments

11 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Learning Objective 5 Compose the six common types of social business messages.

12 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Social Business Messages  Congratulations  Condolence  Appreciation  Invitation  Holiday greetings  Welcome

13 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Learning Objective 6 Describe the criteria for selecting the style for a social business message.

14 Student slidesBusiness Communication Krizan, Merrier, Logan, & Williams Ch Styles of Social Business Messages  Handwritten in times of sorrow  Printed invitation for a formal social function  Computer-printed message to welcome an employee or customer  Commercially produced cards for brief personal messages  Computer-printed letters for purely business situations  and electronic greeting cards for personal messages, not social business messages


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