1. SALES MEETING
March 4, 2015

2. AGENDA ACQUISITIONS MARCH OFFERS BRAND AWARENESS LEADERBOARD
Fairbanks Ranch Country Club
LA Market
March Sales Offers
BRAND AWARENESS
LEADERBOARD
10 Ways to Better Brand Recognition
February 2015 Highlights
100% Club
Leaderboard
BRAND AMBASSADORS
Case Study
FORECAST + GOALS
March Forecast + Goals

3. ACQUISITIONS

4. FAIRBANKS RANCH

5. LA MARKET THOUSAND OAKS CAMPUS WEST LA CAMPUS SOUTH BAY CAMPUS
Bay Club Thousand Oaks
BAY CLUB THOUSAND OAKS
Bay Club Pacific Palisades
Bay Club Santa Monica
Bay Club Westchester
Bay Club Segundo
Bay Club Redondo Beach
Bay Club Rolling Hills
BAY CLUB PACIFIC PALISADES
BAY CLUB SANTA MONICA
BAY CLUB MARINA DEL RAY
BAY CLUB SOUTH BAY
THOUSAND OAKS CAMPUS
WEST L.A. CAMPUS
SOUTH BAY CAMPUS
BAY CLUB REDONDO BEACH
BAY CLUB ROLLING HILLS

6. BRAND AWARENESS

7. 10 WAYS TO BETTER BRAND RECOGNITION
Provide Great Customer Service
Develop A Heart-felt Story That Speaks To Why You Are In Business
Work To Keep Your Name In Front Of Your Market
Provide Value–exceed Their Expectations
Regularly Send Tips And How-to’s In Either A Newsletter Or
Write A Blog
Develop, Produce And Host A Blog Talk Radio Show
Host A Facebook Group
Write A Book
Use The Same Photo/Logo In All Your Marketing Materials

8. BRAND AMBASSADORS

9. BRAND AMBASSADORS-CASE STUDY

10. LEADS

11. LEADS – EXPECTATIONS BY TYPE OF LEAD
OUTREACH
BUXTON
DIRECT MAIL
WEB LEADS
GUESTS
DIRECT INQUIRIES
THREE DAY PASS

12. MARCH FORECAST + GOALS

13. MARCH 2015 FORECAST & GOALS Bay Club Company 03-03-2015 3/3/15 3/9/14
3/9/14
3/1/14
Unit
Sales
MTD
Upgrades
Variance
Projected
AVG Per
Prev MTD
Prior Year %
Daily
Actual
Budget
to Budget
Forecast
to Forecast
Day Needed
Goal
SOUTH BAY
RS CAMPUS
Bay Club Redwood Shores 2 5 1 60
(55)
2.3 11 71 8%
CS CAMPUS -
Bay Club Courtside 6 55
(49)
2.0 15
11%
SV CAMPUS
Bay Club Santa Clara 50 16 2%
Bay Club Cupertino 3 10 75
(65)
2.7 80
13%
CV CAMPUS
Bay Club Carmel Valley
(74)
3.1 58 1%
SB TOTALS: 9 23
315
(292) 12 74
324 7%
NORTH BAY
MARIN CAMPUS
Bay Club Marin 4 85
(75) 86
12%
Bay Club Ross Valley 7
(7)
0.3 0%
SF CAMPUS
Bay Club San Francisco
120
(109)
4.5 30
113 9%
Bay Club Gateway 40
(39)
1.6 13 56 3%
Bay Club Bay Club SF Tennis Club 45
(43)
1.8 4%
Bay Club Financial District 35
(34)
1.4 31
NB TOTALS: 25
332
(307)
12.8 79
340
Same Store Total 21 48 8
647
(599)
153
664
Bay Club StoneTree
0.9 51
Grand Total
672 26

14. MARCH 2015 FORECAST & GOALS

15. MARCH OFFERS

16. SALES OFFERS–MARCH 1-16
Club West Diamond, Platinum, and Premier $500 off the Ifee One Complimentary Week of Camp OR Pick Three (Fitness, Swim, and Massage)
Club West Ross Valley Home Club $500 off the Ifee One Complimentary Week of Camp OR Pick Three (Fitness, Swim, and Massage)
Executive Club South Bay and Executive Club Premier 50% off the Ifee Pick Two (Fitness, Swim or Massage) OR $200 Camp Voucher
SF and SV Campus
50% off the Ifee $100 Camp Voucher for Family Tier Memberships OR Pick One (Fitness, Swim or Massage) for all memberships (Ind., Couple, Family) Single-Site Memberships 50% off the Ifee Pick One (Fitness, Swim or Massage)
March Madness at the Bay Club :
Join the Bay Club - any membership type – by March 16, 2015, and be entered to WIN a trip to the regional OR a One Year Executive Club Membership. All entries must be submitted by March, 16, 2015

17. SALES OFFERS–MARCH 17-31
Club West Diamond, Platinum, and Premier NO DISCOUNT ON IFEE SWAG OPTIONS OR PICK THREE (FITNESS, SWIM, OR MASSAGE) All Other Memberships 50% OFF THE IFEE CAMP VOUCHERS AND PICK INCENTIVES ARE REMOVED

18. SALES OFFERS–UPGRADE + REFERRAL
Club West Upgrade Promotion Offered through March 31, $500 off Club West Premier $750 off Club West Platinum $1000 off Club West Diamond Member Referral Offered through March 31, 2015
$50 for Single-Site $100 for Multi-Site $500 for Club West Premier or Platinum $1000 for Club West Diamond

19. FEBRUARY UPDATE

20. FEBRUARY 2015 HIGHLIGHTS SALES ATTRITION 46 60 (14) 49 (64) (66) 2
41670
Sales
Attrition
Actual
Budget
Variance to Budget
Prior Year Actual
Net Gain (Loss)
Bay Club Redwood Shores 46 60
(14) 49
(64)
(66) 2
(33)
(18)
Bay Club Carmel Valley 50 75
(25) 70
(98)
(93)
(5)
(75)
(48)
Bay Club Courtside 36 34
(70)
(6)
(51)
(34)
Bay Club Santa Clara 29
(21) 33
(77)
(67)
(10)
(38)
Bay Club Marin 72 95
(23) 80
(88)
(13)
(76)
(16)
Bay Club San Francisco
120
130
113
(133)
(120)
(116)
Bay Club Gateway 20 40
(20) 22
(65)
(54)
(11)
(27)
(45)
Bay Club SF Tennis 45 55 42
(53)
(47)
(19)
Bay Club Financial District 32 28
(43)
(35)
(8)
(40)
Bay Club Ross Valley 4 5
(1) 3
(4)
(2)
Bay Club Cupertino 62 58
(74)
(3)
(15)
Same Store Total
516
680
(164)
532
(785)
(706)
(79)
(552)
(269)
Bay Club StoneTree 14 -
Grand Total
530
700
(170)
(795)
(712)
(83)
(265)
SALES
ATTRITION

21. 100% CLUB WINNERS CIRCLE – FEBRUARY 2015
BAY CLUB MARIN
Ashley Milbridge Mike Collins Frank Pezzullo Alison Dotters Chris Hardwick
BAY CLUB SAN FRANCISCO
BAY CLUB CARMEL VALLEY
BAY CLUB COURTSIDE

22. LEADERBOARD – FEBRUARY 2015
TOP 5: TOTAL I-FEES
TOP 5: TOTAL DUES
Writing $7,848
Writing $6,015
FRANK PEZZULLO
Writing $9,840
Writing $6,655
MIKE COLLINS
Writing $16,475
Writing $8,005
CHRIS HARDWICK
Writing $36,050
Writing $8,350
ASHLEY MILBRIDGE
Writing $46,718
Writing $9,350
ALISON DOTTERS

23. CLOSING REMARKS