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Beyond the Bottles Team. We believe luxury is flawless hospitality. You can train most anywhere, but it takes a certain caliber of club to understand.

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Presentation on theme: "Beyond the Bottles Team. We believe luxury is flawless hospitality. You can train most anywhere, but it takes a certain caliber of club to understand."— Presentation transcript:

1 Beyond the Bottles Team

2 We believe luxury is flawless hospitality. You can train most anywhere, but it takes a certain caliber of club to understand that getting out is as important as working out. From your home club to our exclusive resorts, our staff is your lifestyle concierge service. We strive to bring luxury to every detail of your daily day-cation and your next family vacation. Your home away from home, Bay Club Marin is dedicated to hosting fabulous parties, organizing great outings, and giving you a comfortable place to meet new people and learn new skills. Visit our Monthly Calendar of events for full details on upcoming programs such as lectures, seminars, social events, and more. Changing The Game! A Perfect Fit!

3 Vintage 77 Philosophy The Vintage 77 Wine Club provides it’s members with unprecedented access to a rewarding lifestyle of luxury in which wine is associated The sociability of wine is a great centerpiece for hosting fabulous parties, organizing great outings, giving members a safe and comfortable way to learn new skills while meeting new people.. We will act as the member’s personal wine concierge delivering value through discounts on wine, insight and access into highly desirable wineries, tastings, education, as well as, organizing group and personal trips to wine country.

4 Synergistic with Locations Wide Variety of Wine Trips and Tastings Bay Clubs Closest AVA’sDistance MarinSonoma, Napa Mendocino 30 – 40 miles 140 miles Ross ValleySonoma, Napa Mendocino 30 – 40 miles 140 miles San Francisco San Francisco Financial Dist. San Francisco Tennis Sonoma, Napa Mendocino Paso Robles Santa Cruz Mountains miles 155 miles 205 miles 74 miles Silicon ValleySonoma, Napa Paso Robles Santa Cruz Mountains 85 – 90 miles 167 miles 32 miles The GatewaySonoma, Napa Paso Robles Santa Cruz Mountains miles 205 miles 74 miles Courtside ClubSonoma, Napa Paso Robles Santa Cruz Mountains 95 – 100 miles 160 miles 24 miles Pacific Sports Resorts Decathlon ClubSonoma, Napa Paso Robles Santa Cruz Mountains 90 – 95 miles 165 miles 35 miles Redwood ShoresSonoma, Napa Santa Cruz Mountains miles 54 miles San DiegoCentral Coast – Simi Valley, SLO, Paso 145 – 250 miles

5 Adding to your Arsenal Not just another thing to sell, not just another fitness club Wine Club, tastings, education and concierge service combined = Unique Ability to connect with members and new prospects Something no other club can provide – a sense of belonging to something special Bring wine country to your members The what’s next factor More value and a sense of belonging = lower attrition Competitive positioning – is JCC or SCLA continuing to add value to your lifestyle Something to get excited about

6 Vintage 77 Wine Club – How much would you pay? 15% discount of Wine Club Shipments of 3, 6 or 12 bottles ($108, $216 or $432 savings/yr) 15% discount of wine purchased from Beyond the Bottles retail site ($$$) Twice monthly tastings hosted by world class Bay Clubs ($35 – 50 ea.) Visiting Sommelier program hosted by local restaurant stars (priceless) Access to frequent group trips to wine country specially designed for BC members Discount on wine storage, includes delivery ($150+) Discounted shipping $150 per year

7 Bringing Wine Country To You

8 Visiting Som Program and Educational Opportunities Wine & Cheese Pairing – John Lancaster of Boulevard Join one of our wine educators as they guide you through a tasting of four wines and cheese pairings for each wine. This is a fun exploration of the interplay between wine and food and how each can affect the way your taste buds experience flavors. After this class, you will surely be able to create "perfect pairs" every time. Aromatherapy with a Corkscrew – Chris Gather of Restaurant Gary Danko Explore wine aromas suggestive of fruit character, barrel aging and terroir while tasting four wines. Exercise your sense of smell through a series of aroma identifications designed to allow you to discover how your personal sensory memory impacts how you recognize aromas. Turn wine drinkers into wine tasters in one hour Brown Bagging It … An Enlightening Blind Tasting – Scott Tracey of La Toque This fun and thought provoking class offers a blind tasting of eight delicious wines. These wines are paired off and tasted blind for all to compare. Each pair, crafted from identical grapes but grown in different parts of the world, will battle to see which is preferred by all in attendance. Have a great time contrasting Chardonnay, Cabernet Sauvignon, Zinfandel and one mystery grape which will only be revealed on the evening of the class. Hope to see you there … don’t miss the fun!

9 Vintage 77 Concierge Amenities VIP Tastings at Winery for up to six guests ($50 - $360) Discounted Transportation ($140) Discounted Hotel Rates and upgraded amenities (Varies by hotel) Discounts at participating Concierge Partners ($100 – 200) $360 per year


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