1. Dr. Kajit Sukhum Assistant Director General International Affair DEPARTMENT OF INTELLECTUAL PROPERTY THAILAND IP PANORAMA IN THAILAND

2. 2 Content 1. Thailands IP Statistics and IP Education Policy 2. The Reason to Develop Thai Version of IP Panorama 3. Recommendation for Arab Nations

3. 3 1. Thailands IP Statistics and IP Education Policy 1.1 IPs Role of Economic Development of Thailand 1.2 Role of DIP 1.3 IP Statistics of Thailand 1.4 Main Goal to Raise Human Resource Using IP E-Learning

4. 4 1.1 IPs Role of Economic Development of Thailand A. National Strategy on IP B. Creative Economy

5. 5 1.1 IPs Role of Economic Development of Thailand A. National Strategy on IP (July 2009) with Prime Minister as the Chair of the National Comm....Objective The main objective is to base the countrys future economic development on creativity, being able to rely on its own creative wealth and compete at the international level.

6. 6 The 6 policies under National IP Strategy (1) 1. Establishment of Ownership for Creators and Right Owners 2. Utilization and commercialization of IP 3. Development of intellectual property protection system on par with international standards and practices and resilient to changes in technologies

7. 7 4. Prevention and suppression of intellectual property rights violation 5. Raising awareness and public education 6. Providing a proper finance The 6 policies under National IP Strategy (2)

8. 8 B. Creative Economy Policy What is Creative Economy? The concept to drive economy by using knowledge, education, creativity and IP utilization to link culture, traditional knowledge, technology and innovation.

9. 9 The scope of the Creative Economy Policy covers 4 clusters of altogether 15 industries. 1) Craft 2) Historical and culture tourism 3) Thai food 4) Thai traditional medicine industries Scope of Creative Economy (1) Culture Heritage

10. 10 Scope of Creative Economy (2) Arts 5) Performing arts 6) Visual arts industries Media 7) Film 8) Publishing 9) Broadcasting 10) Music industries Media Art

11. 11 Functional Creation Arts 11) Design 12) Fashion 13) Architecture 14) Advertising 15) Software industries Functional Creative Arts Scope of Creative Economy (3)

12. 12 The 4 Commitments 1. Creative Infrastructure 2. Creative Education and Human Resources Development 3. Creative Society and Inspiration 4. Creative Business Development and Investment

13. 13 Developing Information Technology Systems Related to IP Developing Information Technology Systems Related to IP Handling Mediation & Settlement of IP Disputes Developing Measures and Mechanisms for Protection of IP Developing Measures and Mechanisms for Protection of IP Protecting IP Rights Conducting Reform & Revision Of Registration related to IP Conducting Reform & Revision Of Registration related to IP Establishing Mechanism for Promoting of IP Rights 1.2 Role of DIP

14. 14 1.3 IP Statistics of Thailand (1)

15. 15 1.3 IP Statistics of Thailand (2)

16. 16 1.3 IP Statistics of Thailand (3)

17. 17 1.3 IP Statistics of Thailand (4)

18. 18 1.3 IP Statistics of Thailand (5)

19. 19 Basic Research Publications Ph.D., Promotion, Tenure New Ideas Sourcing Funds Grants/ Sponsorship Patents Inventions/ Technologies Education Proof of Concept Product Development Manufacturing Sales Customer Needs Applied Research Customer Fulfillment Business The Difference Between Education & Business The Difference Between Education & Business 1.4 Main Goal to Raise Human Resource Using IP E-Learning

20. 20 Strategic IP Management Linkage Between Technology, IP, And Market Technology Innovation (Value creation) IP System (Value Protection) Marketplace (Value Realization) Market Monopoly Market-Driven Innovation Exclusive Rights 1.4 Main Goal to Raise Human Resource Using IP E-Learning

21. 21 IP Panorama in Thailand Total time from beginning: approximately 1 year Done: 30 September 2009 Total cost of production: Translation US$ 6,250 Animation US$ 12,500 Has not been officially inaugurated.

22. 22 2. The Reason to Develop Thai Version of IP Panorama 2.1 Strong Points of IP PANORAMA 2.2 Future Plan to Use IP PANORAMA 2.3 Comments from Participants who Experienced IP PANORAMA in Thailand

23. 23 2.1 Strong Points of IP PANORAMA (A) Descriptive Presentation of a Real Situation (C) Effective online tool great with modern world (B) Effective Use of Details Content

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27. 27 2.2 Future Plan to Use IP PANORAMA (C) Opening more opportunities for other countries to adjust the format of IP PANORAMA (A) Distributing CDs, DVDs of IP PANORAMA among schools, colleges and universities. (B) Handling the Seminar/Workshop by using real cases on IP PANORAMA for SMEs, student, TLO, and IPMO.

28. 28 2.3 Comments from Participants who Experienced IP PANORAMA in Thailand (A) Complicating Steps of Learning Tools - non continuous play - some conversational and none (B) Substantive Content IP PANORAMA (Time & Details) - Sometimes too much story, lost track - Each section is too long for online

29. 29 3. Recommendation for Arab Nations The best animated E-Learning Content on IP. Need to be advertised more to the public, particularly, educational institutions. On the website, there should be explanation to the benefit of undertaking IP Panorama. Periodical competitions among users.

30. 30 Recommendations for KIPO Need to improve the animation to be more realistic. Greater flow of conversation instead of reading text. Making the content more flexible for domestic laws. Using examples from translating countries. Applying more international cases; i.e. infringements & resolutions.

31. 31 Thank You DEPARTMENT OF INTELLECTUAL PROPERTY, THAILAND www.ipthailand.go.th