Presentation on theme: "Cultural Heritage in REGional NETworks REGNET. October 2001Project presentation REGNET 2 Task 1.7: Identification of Market segments and User groups WP1:"— Presentation transcript:
October 2001Project presentation REGNET 2 Task 1.7: Identification of Market segments and User groups WP1: Analysis of the State of the Art and Development of Concepts D3: Enterprise Engineering and Market Analysis Start: 1 st of April 2001 End: 30 th of September 2001 Person months: 6 Partners: TINC,ONB, IMAC, ICCS
October 2001Project presentation REGNET 3 Old and new culture: Digital Culture and the TIMES sectorOld and new culture: Digital Culture and the TIMES sector Digital culture is the result of the interaction between traditional culture (content), the TIMES sector (technology) and services/distribution TIMES sector: Telecommunication, Internet, Multimedia, E-commerce, Software and Security DIGITAL CULTURE Technology: TIMES sector Content: cultural sector Services/Distribution
October 2001Project presentation REGNET 4 Cultural sector in EU: characteristics and trends There are currently 7.2 million workers in EU From 1995 to 1999: cultural sector had an average annual rate of employment growth of 2.1% Within cultural sector: cultural occupations grew strongly at annual rate of 4.8%, whereas non-cultural occupations (such as administration) tended to decrease Employment growth: concentrated in areas related to content creation Creative occupations will continue to grow since the demand for cultural products and services is strongly increasing
October 2001Project presentation REGNET 5 Digital culture in EU: characteristics and trends TIMES sector in EU: very small companies ( only 13.2% have more than 50 employees), high share of freelancers (1.3 freelancers for every regular employee) Digital culture: enormous employment dynamics, especially in multimedia and software areas related to demand for content and creativity (web design, advertising, publishing, media, education, entertainment) TIMES sector is experiencing a shortage of qualified personnel
October 2001Project presentation REGNET 6 ALMs and ICT services Strong demand for cultural on-line user-oriented services Keys to success tailored content (focusing on the quality and functionality of content, for specific groups of users) promote interactivity (involving the user in a real dialogue) set up a virtual community (targeting interests of specific audiences and promoting communication and exchange of information) provide additional services (additional integrated services to enhance user satisfactions and foster loyalty to the web site) ( DCMS, Creating e-value, August 2000)
October 2001Project presentation REGNET 7 Surveys of online products/services Survey of online services offered by Museums; Survey of online services offered by Libraries; Survey of online auction and offering systems for individual artists. Survey of state-of-the-art of micro-payment systems. Results: first-hand updated information on key players in relevant sectors and some early indications on trends on the supply side of the market
October 2001Project presentation REGNET 8 Regnet User groups
October 2001Project presentation REGNET 9 Conclusions and assessment Identification of recent trends and main characteristics of the market segments of the Digital Culture sector and of user groups categories of potential interest to REGNET. Objectives achieved: however, a more balanced market assessment has to be reached by gathering first-hand information on the demand side.
October 2001Project presentation REGNET 10 Next step: Task 2.5 Task 2.5 (Market preparation) is the natural continuation of Task 1.7 Questionnaires and interviews will be extensively used to develop a first-hand intelligence of the REGNET users High-level promotional material will be prepared, based and revised also on users feedback Task Brief 2.5 distributed on 16/10
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