1. ModENet European Modular Education Network By Nigel Lloyd Marta Jacyniuk Nadeem A. Khan

2. First Aim from Bid: To Increase Membership for ModENet Phase 1Market Research Phase 2Product Definition Phase 3Establish Brand Phase 4Build Membership

3. Market Research: Part 1 Post Meeting Initiatives: Preparation of market discussion paper and invitation to discussion Finalizing questions for the market research questionnaires Proposal for the Network Name Feedback regarding contents and design of the brochure Feedback on the Layout of the proposed website

4. Objectives of Market Research Indication of potential member organizations and individuals Identifying needs of potential members Introducing and Marketing the network name Invitation to membership Not intended to conduct rigorous academic research

5. Market Research ◘ Part I of Questionnaires: Identification of Potential Members for ModENet ◘ Part 2: Potential Partners’ Expectations about ModENet ◘ Clarifications sought by the partners ◘ Results Obtained from Partners

6. Results: Item Wise 1.Who could be the potential members of the ENMTP?

7. Most Common Trends Who would least likely become members of ModENet

8. Some more details Poland, UK, Italy :High probability of members in Educational Research Institutes. Rest of the partner countries: low probability of members in this market group. All (except Estonia where the market segment does not exist): High probability of members from Networks or Associations of Training providers. All Partners: Least probability of potential members from Trade Associations, Employers or NGOs

9. Who are the individuals who will potentially be active members, contributing to and benefiting from ModENet?

10. TrainersResearchersConsultants/ Experts Head of Institutions VE Students University VE Departments √√√√√ Educational Research Institutes ×√√√× Vocational Education Consultancies ××√√× Network or Association of Training Providers √××√× Professional Institutions √×√√× Any Other FE Colleges √××√√ What groups/ market segments the individuals fall into? The Case of UK

11. Part 2: Target Groups’ Needs/Expectations Initial Data from Greece, UK, Italy High: networking with people of similar interests High: opportunity to publicise their institutions High: exchanging experiences Great variation of opinion in different categories of individuals

12. More Results For University lecturers in Greece and the UK, one of the prime concerns is to have opportunities to publish and disseminate their work followed by communication with other people of similar interest So in these countries, ModENet must provide a platform for exchange of interests and a platform to publish work of potential members in research journals

13. Phase 2: Product Definition Based on the data, the next phase of the project is to create the framework for ModENet. The scope of the network, potential governing body including (office bearers) etc. Call for nominations from partner countries Formulation of working paper for the Network Input from partners/suggestions

14. Thank You Questions Please?