1. Why Does Your Website Need Video? By having a very compelling video, front and center on your Home page, you will be taking advantage of these statistics: Videos on home pages increase conversions by 86%. — nonprofit hub

2. Customer testimonials have the highest effectiveness rating at 89%. — nonprofit hub Visual data is processed 60,000 times faster than text. — nonprofit hub Cisco predicts that by 2017 69% of all web traffic will be generated by video.

3. The average internet user spends 88% more time on a website with video. – Mist Media 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs 64% of consumers are more likely to buy a product after watching a video about it. – comScore

4. Nationally 72% of patients want a dentist who is friendly, caring and personable. So your video will highlight these qualities in the doctor and the team. This will be also augmented by interviewing patients. What are They Looking for?

5. Experienced, Competent, Gentle, High-tech, These should also be punched up in the video. They also Want a Dentist Who is…

6. Your Video Our objective is to produce a short video (about 2 minutes) that showcases these qualities in the doctor and the practice. We will tell this story so patients can understand the benefits for them.

7. Why Interviews Work Not scripted and thus natural Interviewer can guide storytelling Viewers can make a strong connection to testimonials Easiest for non professionals

8. We Add Sparkle to Your Video We add “b-roll” (footage of the office, people and surrounding area) to edit in to the interviews to give it more dimension and visual texture.

9. Getting Your Video Seen YouTube (Add the power of Google search) Your site Social media channels Other outbound marketing

10. What’s Next? Let’s Talk