1. Eyeblaster ACM The Total Ad Solution June 1st 2006 Random Logic

2. Any Ad. Anywhere. Anytime. Company Overview Digital Advertising Landscape ACM Overview The ACM Vision Single Platform Architecture Product Walkthrough Competitive Analysis Roadmap ACM The ‘Next Generation’ digital ad serving solution >

3. Digital ad serving and campaign management since 1999 Recognized rich media and video leader Offices in all key digital markets providing 24/7/365 coverage Eyeblaster Global Reach > ITALY

4. Rich Media Spend forecast to grow 30% each year for the next four years Online Video Ad spend forecast to reach $500mm by 2008 (4x 2004 spend) Online Gaming A growing industry in the US and Europe - $4 billion ad dollars spent in US by 2008 Non intrusive - 80% of total respondents will trade a video ad for free game plays Mobile 3G advertising reinforces your TV and online messages, demand for free content is high US mobile video market $5.4 billion by 2009 ACM The multiple channel future is here now >

5. ACM All Display One media plan for all ad formats One source of tracking URLS for all ad formats One comprehensive single source of reporting – no reporting discrepancies One tool for real-time optimization for all ad vehicles One point of expert contact, 24/7 ACM Now > One Complete, Powerful and Easy-to-Use Solution

6. ACM Product Strategy – A Unified Adserving Solution Standard Formats –Standard Display Ads –Classified Ads Other –Search –Email Advertising Campaign Manager (ACM) Rich Media Platform (RMP) Rich Formats –In banner –Out of banner –In stream Plan Traffic & Serve Track & Report Optimise Unified Analytics Channels All Display Advertising IPTV MOBILE GAMING WWW

7. Planning Tools Trafficking Tools Tracking and Optimization Tools Reports and Analytics Legacy Display Technology Rich Media Display Technology Flash MX MXP Components Video Communication Layer Creative Shop Interface Media Agency Interface Publisher Interface Ad Creation Tools Client Control Message AuthoringCampaign ManagementDisplay Technologies E-mail Search IPTVIPTV Web MobileGames ACM Providing unified digital marketing solutions >

8.  Leverage ability to think and act on both Global and Local levels  Dedicated account management – in all local European markets  Dedicated local support in Asia Pacific - China, Japan, Taiwan, Australia  Trafficking and campaign implementation  Creative support – local technical teams  Report analysis, customised reporting and benchmarking  Access to ‘2nd Tier’ support team for more challenging projects  Best practice advice Service Strategy

9. Eyeblaster ACM Dart Mediaplex Atlas Platform built for Rich Media & Video Variety and Flexibility of Ad Formats Single workflow Solution for Media, Creative, Publisher Complete Reporting Extensive Targeting Capabilities = Yes= Limited Functionality= No The Advantages of Eyeblaster ACM Competitive Overview ROI Management Module Creative Optimization

10. Eyeblaster ACM Dart Mediaplex Atlas Multiple Digital Channel Support = Yes= Limited Functionality= No The Advantages of Eyeblaster ACM Competitive Overview Cont… Reporting Interface Trafficking XML API

11. Eyeblaster ACM Road map

12. Rich Media Video Studio Full Screen Video (750KBPS), 4.4Mb Mac Support Agency Ad Server EB Express – Templatized RM Reporting Overhaul Search II June 2006August 2006April 2006 Agency Ad Server API for traffic campaigns Excel Trafficking Deja-vu ROI Upgrade Search I Rich Media Platform + Agency Ad server Enhancements to Pan-Euro campaign management and reporting Planning Integration Buying Tools Product Roadmap

13. Eyeblaster ACM Features Walk-Through

14. ACM Main Screen > Dedicated Client Services person info, what’s new, rich media news

15. Trafficking Release of Excel Trafficking Enter media plan into Excel & upload all placements in bulk Traffic large scale campaigns with multiple flights Duplicate, update multiple ACM Main Screens New Ad Formats Deliver any ad, any time, anywhere All existing Rich media formats Tracking tags Standard banner ads – 30K / 100K Ad Tags Communicating with publishers Submit ads for publisher approvals - publisher uses their access to generate tags Generate tags in bulk for the entire campaign Generate tags for multiple selected flights View Screens >>  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features

16. ACM Excel Trafficking > Simply download Excel trafficking template

17. ACM Excel Trafficking > Select the publishers you would like to use in your media plan.

18. ACM Excel Trafficking > specify naming conventions for publishers, sections and sales contacts.

19. ACM Excel Trafficking > Insert media plan details and upload back to RMP/ACM.

20. ACM Excel Trafficking > Import the excel media plan and flights will be created automatically

21. ACM Quick Trafficking > Intuitive UI to navigate large scale campaigns with multiple flights

22. ACM Quick Trafficking > Duplicate, Update Multiple

23. ACM Quick Trafficking > In line Editing - Traffic large scale campaigns with multiple flights

24. ACM Quick Trafficking > Easy navigation - Group and filter flights

25. ACM Quick Trafficking > Std Banner Creation: Supported file size: 30k/100k, thumbnails added for easier navigation

26. ACM Quick Trafficking > Ad Level viewing

27. ACM Popup banners > Supported file size: 30k/100k, pop under, change window title, set position

28. ACM Tracking Tags > choose the “Tracking Only” flight type, the 1x1 gif ad is created automatically

29. ACM Ad Tags > RMP creative approval process - manage communication with multiple publishers

30. ACM Ad Tags > Generate code in bulk for the entire campaign

31. ACM Ad Tags > Generate code in bulk for selected flights

32. Advantages Extremely easy setup process for large campaigns Complete freedom for the agency to choose the most comfortable communication methods with the publishers Tracking 3 rd party served ads made easy ACM Main Screens > Total commitment to improving operational efficiency View Screens >>  TraffickingTrafficking  ROI ManagementROI Management  Post Click/ Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features Coming soon… Trafficking XML API Excel Trafficking – Import/Export Media Plan And more…

33.  TraffickingTrafficking  ROI Management ROI Management  Post Click/ Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features Pricing Setup Setup ROI metrics Using the Quick Trafficking tool Edit Flight and setup pricing for specific placement ACM Main Screens > Increased visibility for optimum performance Reports Visibility to costs and ROI Delivery report enhanced with ROI data View Screens >> ROI Management & Analysis Advanced Granularity Total flexibility to define and measure costs and revenues. Specify your success metrics and make adjustments in R/T

34. ACM ROI Management > Pricing setup - a single flight

35. ACM ROI Management > Pricing setup - Quick Trafficking

36. ACM ROI data in Delivery Report >

37. Advantages Increased visibility to track campaign success Increased flexibility to define and measure costs and revenues Combine with sophisticated Auto-Optimization tools to Maximize results. ACM Main Screens View Screens >>  TraffickingTrafficking  ROI Management ROI Management  Post Click / ImpPost Click / Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features Coming soon… Separate pricing screen Define specific tracked conversion as metric for ROI Specify multiple post click tags / custom interactions as success metric + assign weights

38. Post Click Tags Exists today in the RMP Create Activity tags + Sales tags for the advertiser Generate tags to track activities across campaigns Up to 40 tags per advertiser ACM Main Screens Post Click Reports Advanced Post Click Report - Advertiser level/Campaign level, Correlation between ads of multiple campaigns to each activity / sale Post Click Summary Report - Campaign level, Summary report with activity / sales across all activity tags Example ‘Arrival’ rates – click to arrival K500i PH3 - Euro 71% (UK) McDonald's Q2 2005 Activation Burst - Essence 89% (US) Sharpie Back To School 65% (US) Cinderella man 82% (AU)  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp Post Click / Imp  Creative Optimization  Targeting  Reports Reports  Other FeaturesOther Features View Screens >>

39. ACM Post Click > Creating activity tags / sales tags

40. ACM Post Click > Advanced Post Click Report

41. ACM Post Click > Post Click Summary Report

42. ACM Main Screens > Ensure the most effective ad units reach the most users View Screens >>  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features Automatic Optimization Set Up Increase your ROI Enable for the entire campaign Enable for specific flight Control Algorithm method Creative Optimization Control, Flexibility and Greater Efficiency Turn creative on and off in real-time both manually and through automated functionality. Automatic Optimization Reduced workload allows you to focus on the bigger picture Advanced, user defined auto optimization. Maximize Campaign Performance based on clicks, rich media interactions, and post-click data.

43. ACM Enable Automatic Optimization > Edit Campaign – enable checkbox

44. ACM Enable Automatic Optimization > Turn creative on and off in real-time

45. ACM Enable Automatic Optimization > a single flight - updating Ad Rotation

46. Advantages The only ad server to allow the agency to define specific rich media interactions as well as old fashioned metrics as the basis for optimization. ACM provides the most advanced, user defined criteria to optimize campaign performance. Ability to set objectives at flight level allows increases granularity ACM Main Screens > View Screens >>  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features Coming soon… Combine custom interactions and conversion metrics as basis for optimization Ability to optimise between ad groups The option to exclude a specific creative(s) from the rotation. Optimize Considering the $$ amount and not just rates

47. ACM Main Screens > Advanced creative targeting  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  ReportsReports  Other FeaturesOther Features View Screens >> Targeting Capabilities Get the right message, to the right user, at the right time Browser Platform Bandwith Screen resolution Day-part OOB Frequency capping Powerful behavioral sequencing (if then else)

48. ACM Integrated Rich Media functionality > Ad Rotation, Filtering

49. ACM Integrated Rich Media functionality > Ad Rotation, Filtering

50. Advantages Ensure that the right ad reaches the right user at the right time Increase campaign performance by targeting ads dynamically based on previous interaction ACM Main Screens  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  Reports Reports  Other FeaturesOther Features View Screens >> Coming soon… “Déjà vu” Behavioural Targeting

51. Real Time Stats Upgrade to Existing screen Enhanced to provide real time data on Daily clicks, Daily CTR, and total CTR for each flight Direct access to edit/update flights ACM Main Screens Main Reports All these reports exists in the RMP today Delivery Report – Impressions, clicks, ROI Ad Interaction Report – Automatically tracked user interactions + tracked custom events / timers Reach & Frequency Report – Unique impressions and frequency on the campaign, publisher and flight level And more.. Generating Reports All these reports exists in the RMP today Predefined Reports – generate the above reports according to preferences (date ranges, data resolution) Template Reports – Custom reports that allow filtering and generate raw data Automatic E-mail reports – subscribe to selected reports  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  Reports Reports  Other FeaturesOther Features View Screens >>

52. ACM Real Time Stats > Campaign delivery data in real time, daily clicks, totals

53. ACM Delivery Report > Campaign delivery data broken down by day and by ad. Drill down to different view levels.

54. ACM Ad Interactions Report > User interaction data broken down by day and by ad – includes automatically tracked events and timers and custom events

55. ACM Reach & Frequency Report > Unique impressions on campaign, publisher and flight level broken down by day

56. ACM Generating Reports > Predefined reports, Custom templates (raw data), subscribe for automatic reports

57. ACM Main Screens  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  Reports Reports  Other FeaturesOther Features View Screens >> Advantages Flexibility and visibility at all levels of campaign (ad level, campaign level) in all data resolutions within one report Free access to raw data at ad level via customizable templates and sophisticated filters Real time reports allow creative optimization on the spot based on actual performance – no need to wait another day to start making optimization decisions. Coming soon … New reporting infrastructure Excel reports with “refresh” button New report with ROI data

58. Other Features Enhancements based on customer feedback Disable writing to cookies (some targeting features will be disabled) And much more… ACM Main Screens  TraffickingTrafficking  ROI ManagementROI Management  Post Click / Imp  Creative Optimization  Targeting  ReportsReports  Other Features Other Features

59. Advantages vs. Atlas PRODUCT Creative Opportunity – highly flexible format and feature range Video - superior technology for streaming, bandwidth detection, reporting Trafficking – ‘quick trafficking’ tools for time saving campaign implementation, Excel API etc. Process - ‘Collaborative approach’ means you will not have to deal with creative at all – significant time saving for your team More aggressive R&D cycles – greater opportunity for innovation and media firsts SERVICE Local support in all key markets including Asia Pacific A genuine opportunity to influence the product A much higher service level for both media and creative

60. Positioning Standard Rich/ Video Vertical Total Solution Eyeblaster TangoZebra FlashTalking PointRoll Atlas DoubleClick

61. Positioning Local Service Global Service Unilateral Collaborative Platform Eyeblaster TangoZebra DoubleClickFlashTalking PointRoll Atlas

62. Thank You!

63. Rich Media Video Studio Full Screen Video (750KBPS) Mac Support Agency Ad Server EB Express – Templatized RM Reporting Overhaul Search II June 2006August 2006April 2006 Agency Ad Server API for traffic campaigns Excel Trafficking Deja-vu ROI Upgrade Search I Rich Media Platform + Agency Ad server Support for Pan-Euro campaign management and reporting Planning Integration Buying Tools Product Roadmap

64. Eyeblaster ACM Road map