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© 2008 Eyeblaster. All rights reserved The Complete adserving solution.

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Presentation on theme: "© 2008 Eyeblaster. All rights reserved The Complete adserving solution."— Presentation transcript:

1 © 2008 Eyeblaster. All rights reserved The Complete adserving solution

2 © 2008 Eyeblaster. All rights reserved Content Background Range Campaign Delivery Creative Technology Reporting & Campaign Management Summary

3 © 2008 Eyeblaster. All rights reserved Background Established in 1999 Leader in Rich Media Solutions Evolution Investment in R&D Global Presence...

4 © 2008 Eyeblaster. All rights reserved Global Coverage

5 © 2008 Eyeblaster. All rights reserved

6 Eyeblaster Ad Campaign Manager Multi-functional, cross-channel campaign delivery platform Rich Media Video Search Emerging Channels Channel Connect

7 © 2008 Eyeblaster. All rights reserved Service & Support Dedicated Account Team Duncan Burgess (Sales) Account Manager Account Executive Creative Support 2 nd Tier Deal with major technical problems; account team thus free to manage your day to day issues Publisher Support Publisher liaison based in UK; manage and resolve any publisher discrepancy issues, campaign setup issues, tagging problems etc – Global Handover Eyeblaster offices in other time zones can help when the UK office is closed. Israel office open Sundays

8 © 2008 Eyeblaster. All rights reserved

9 Eyeblaster Video Studio

10 © 2008 Eyeblaster. All rights reserved Video Specialists Most Advanced Video On The Market ■Max file size up to 10MB ■True HD option – h.264 encoding allows superior video quality in Flash 9 ■Manually optimisation ■Full screen ■Extended duration ■Browser & Bandwidth detection – Optimum quality display The Proof... ■Exclusive 2 year global partnership with 20 th C Fox ■Clients include Paramount, Universal Pictures, Warner Brothers, BBC etc ■Exclusive video formats...

11 © 2008 Eyeblaster. All rights reserved New High-Impact Video Format (exclusive) MSN Video Skin – Eyeblaster Exclusive MSN UK Homepage Now Available

12 © 2008 Eyeblaster. All rights reserved Nike Football Eyeblaster Confidential Grab / Share Widget Ads – New Viral Spread And User Interaction Metrics Included In Campaign Reporting Hadouken !

13 © 2008 Eyeblaster. All rights reserved Widget Ads Rich media ads served as part of a campaign Widget posted from the ads to any social network Analytics combine distribution and rich media measurements from the display and the widget

14 © 2008 Eyeblaster. All rights reserved Rich Media Solutions Successful creative, enabled by Eyeblaster Dynamic Ads (XML) Data Capture Gaming In-Banner Conversion Behavioural Re-Targeting Microsite Content Dynamic Ads (XML)

15 © 2008 Eyeblaster. All rights reserved Data Capture Gaming Value Added brand dimension Viral element Extended engagement

16 © 2008 Eyeblaster. All rights reserved Login MPU Homepage SynchronisedMessenger  35,000 s captured in one single day!!  10% of users played the game  60% played more than once

17 © 2008 Eyeblaster. All rights reserved In-Banner Conversion Delivery of microsite content Optional functionality Dynamic messaging/pricing Time limit applied Full confirmation data capture facility

18 © 2008 Eyeblaster. All rights reserved Behavioural Re-Targeting Optional functionality Trialogue Empowering the user Incorporates video footage Synchronisation - visual impact

19 © 2008 Eyeblaster. All rights reserved Microsite Content Invites user to engage with multiple content Purpose shot video Targeted humour deepens brand experience

20 © 2008 Eyeblaster. All rights reserved Dynamic Ads (XML) Website functionality Non detrimental to user journey Extended functionality allows huge back end content Flexibility

21 © 2008 Eyeblaster. All rights reserved Intro message Between level pre-roll In-Game Advertising In game reminder Branded playing space

22 © 2008 Eyeblaster. All rights reserved New introductions... Live news feeds Dynamic competition entry Reverse IP detection Customisable markers Full Google Map’s technology

23 © 2008 Eyeblaster. All rights reserved Creative Library

24 © 2008 Eyeblaster. All rights reserved

25 Reports Plug-in for Excel Eyeblaster Analytics Campaign Monitor

26 © 2008 Eyeblaster. All rights reserved Eyeblaster Reports ■Seventeen different reports available as standard ■Enables deeper, clearer analysis ■Available reports include: Delivery Performance by frequency Unique user metrics Engagement Video performance Conversions New features July 2008: ■Dwell Time metric – the only metric applicable across all formats or comparable to offline metrics ■PowerPoint reports – graphs and tables show you exactly what the data means to you and the client ■Industry benchmarks embedded for comparison ■Graphs in Excel for performance at-a-glance

27 © 2008 Eyeblaster. All rights reserved Campaign Monitor ■Live overview of campaign status ■Less time spent chasing for information ■Features: Auto-refresh every 15 min Setup status Delivery status Performance status Status deterioration alerts New features July 2008: ■Manipulate fields to only monitor relevant info ■Manipulate variables so reporting is set to your personal settings ■Export to excel – show publishers what you need doing Customisable campaign management time-saver

28 © 2008 Eyeblaster. All rights reserved Excel Reporting Plug-In Custom reports created & updated within Excel

29 © 2008 Eyeblaster. All rights reserved Single click to PowerPoint campaign summary.

30 © 2008 Eyeblaster. All rights reserved

31 Channel Connect for Search (planned Q3) Gives agencies flexibility to choose different SEM solutions Empower agencies to start making use of in-house solutions like Decide DNA Enable ‘path to conversion’ analysis by channel Analytics and optimization solution for agencies running display (on ACM) and search (on any SEM tool)

32 © 2008 Eyeblaster. All rights reserved Channel Connect: Search De-duped data using any search provider A unique analytics and optimization solution, delivering de-duped data without having to use a single provider for both search and display…  One report across both search and display  Contribution rate shows cross channel impact  Includes ALL publishers in the user path, not just the last

33 © 2008 Eyeblaster. All rights reserved Benefits... Clear view of path to conversion Establish impact of one channel against another Planning tool Calculation of contribution (ROI) Single universal tracking tag Flexibility on custom reporting

34 © 2008 Eyeblaster. All rights reserved Implementation  Easy set-up process – a 2 step wizard!

35 © 2008 Eyeblaster. All rights reserved Data Services - Campaign Analysis

36 © 2008 Eyeblaster. All rights reserved

37 Key Points : Eyeblaster %< UK Rich Media market share ONLY company with full IAB accreditation Over 50% of Eyeblaster ads run video. HD offers unmatched quality vs. Flash. Exclusive creative formats Advanced reporting | real time campaign monitor | Excel Plug-in Unrivaled SUPPORT Pricing negotiable. Rates fully inclusive.

38 © 2008 Eyeblaster. All rights reserved


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