1. Michela MichilliStockolm 11 June 20011 Museums best practices

2. Michela MichilliStockolm 11 June 20012 Perspective and methodology of the analysis Qualitative rather than quantitative Major aspects analysed: interactivity with the user direct and easy navigation Tailored content (focusing on the quality and functionality of the content)

3. Michela MichilliStockolm 11 June 20013 Market value of public on-line cultural services keys to success for on line user-oriented services : tailored content (focusing on the quality and functionality of content, for specific groups of users) interactivity (user involvement and participation) community (targeting interests specific audiences and promoting communication and exchange of information) joined up services (add additional integrated services to enhance users satisfactions and fostering loyalty to the web site) ( Source Creating e-Value August 2000- DCMS)

4. Michela MichilliStockolm 11 June 20014 Cultural institutions and the WWW PublishInteractTransactIntegrate Webcasting Collection Contextualised Information News/Current Information Structured/ dynamic Information Static pages Personalisation Engines Searchable Dbs Educational resources Discussion Forum Online Forms Feedback/Enqu iries Search function Email Contact Pay-per-view Licensing/ Subscription Ticketing Online Shop Membership/ Donation Within organisation With other organisations With Intermediaries With end-users

5. Michela MichilliStockolm 11 June 20015 Publishing museums web sites: just a few examples USA: The Museum of modern art ; http://www.moma.orghttp://www.moma.org Italy: Istituto e Museo di Storia della Scienza di Firenze http://galileo.imss.firenze.it http://galileo.imss.firenze.it Museo della Scienza e tecnica Leonardo da Vinci di Milano http://www.museoscienza.org/ http://www.museoscienza.org/ ……

6. Michela MichilliStockolm 11 June 20016 Interactive museums web sites: just a few examples USA: The Metropolitan Museum of Modern Art ; http://www.metmuseum.org http://www.metmuseum.org France: Musée du Louvre (educational section) http://www.louvre.edu http://www.louvre.edu ……

7. Michela MichilliStockolm 11 June 20017 MOMA home page

8. Michela MichilliStockolm 11 June 20018 MOMA web site: main features Excellent features : Easy and direct navigation Big collection and many online exhibitions educational resources e-commerce applications of its store Not Excellent features : No search through the collection Only in English

9. Michela MichilliStockolm 11 June 20019 Museo scienza e tecnica Leonardo da Vinci

10. Michela MichilliStockolm 11 June 200110 Museo Leonardo da Vinci web site: main features Excellent features : Virtual navigation with some interactive features Easy navigation Some interesting educational resources Multilingual site (Italian, English and French) Agreement with Amazon for on-line purchase of related publications Useful international links Not Excellent features : Interactivity could be enhanced: only mailing list and virtual tour No searchable database

11. Michela MichilliStockolm 11 June 200111 Istituto e Museo di storia della scienza di Firenze

12. Michela MichilliStockolm 11 June 200112 IMSS web site: main features Excellent features : Good integration of a thematic museum and its library Searchable database for the Library Thematic online exhibitions in the museum section Experimentation of wap services Not Excellent features : Weak Interactivity Library section is only in Italian NO searchable database in the museum section

13. Michela MichilliStockolm 11 June 200113 Metropolitan

14. Michela MichilliStockolm 11 June 200114 Metropolitan web site: main features Excellent features : Strong interaction with the user ( sense of community): my met calendar, my met gallery… Thematic access and search functionalities to a big collection e-commerce applications of its store Not Excellent features : Only in English No on-line access for physically impaired

15. Michela MichilliStockolm 11 June 200115 Louvre.edu

16. Michela MichilliStockolm 11 June 200116 Louvre.edu web site: main features Excellent features : Easy and captivating navigation Thematic Access and search functionalities to a big collection Good quality of text and tales related to an author Interactive tool that allows user to publish his/her own final product Not Excellent features : Only in French Relatively slow

17. Michela MichilliStockolm 11 June 200117 Conclusions Regnet should become a reference for Interactive and transactive web sites/portals Regnet community ( personalised e-mails, regnet calendars or regnet wish list Networking model: partnership with different stakeholders (clear licensing agreement)