1. Introduction To the Party Business: It’s a “$ell-abration!” Presented by : Dorothy E. Lewis Fun Station Entertainment Group dlewis@funstationusa.com

2. Understanding the Marketplace Birthday Shopping is a $10 billion industry About 5 million people celebrate birthdays in the US each week For Americans, birthdays are the #1 reason to party 11,000 Baby Boomers turn 50 each day, and will for the next 10 years 50% of all partyware is for birthdays, with more than ½ for children’s parties source: MyGuidesUsa.com

3. According to MSN Money…………………… Party experts say that spending at all income levels has been rising steadily over the past several years as parents look for ways to connect with their kids. WA based, Celebrate Express says the size of its orders has been growing 5% - 7% annually for the last three years. In its fiscal 3 rd qtr. birthday-related sales climbed 15% over the same time a year ago. Because parents are having children at an older age they have more money to spend on parties.

4. TODAY’S MOM IS THE MAIN DECISION MAKER WHEN IT COMES TO BIRTHDAY PARTIES! WHO IS SHE? TIME AND CONVENIENCE ARE VERY IMPORTANT TO HER!

5. Today’s Kids! INSTANT GRATIFICATION

6. MOMS ARE LOOKING FOR: SHOPPING ONE

7. Basic Offerings for ONE STOP SHOPPING: BE ABLE TO TAKE AS MUCH PLANNING OFF HER HANDS AS POSSIBLE BY OFFERING EVERYTHING SHE NEEDS: INVITATIONS & THANK YOU CARDS (have them accessible for downloading from your website) BALLOONS AND DECORATIONS FRIENDLY HOST/ESS TO FACILITATE PAPER PRODUCTS (plates, napkins, cups, candles, matches. etc.) BIRTHDAY CAKE (offer various sizes and custom cakes) GOODY BAGS (include coupons for next visit as added value!) GIFT SERVICE (bag the gifts for her in a clear plastic bag and offer to carry to her car)

8. Party Packages Rule #1 PACKAGES MUST HAVE PERCEIVED VALUE! Rule #2 K.I.S.S. KEEP IT SHORT & SIMPLE!

9. GETTING STARTED…. (begin with a worksheet) LIST your MAIN attractions & “OTC” Price examples: Laser Tag $7.00 (10 minutes) Glo-Golf $6.00 (9 holes) Unlimited Ride Bracelet (2 hrs) $14.00 DEFINE what each attraction includes for Party Package examples: Laser Tag : party plays 20mins. ($14.00 value) Glo-Golf : party gets 2 rounds (18 holes) ($12.00) Ride Bracelet Time : good for 2 hours ($14.00)** INCLUDE: ARCADE/VIDEO PLAY : Included ? What Value? FOOD: Pizza, Hot Dogs, Soft Drinks TIME: Length of Party from start to finish (1.5 hrs – 2 hrs)

10. 1100 Shannon Mall Union City, GA 770-774-9500 I-85 at exit 64 South Fulton County, GA Copyright © 2007 Maxx Fun All Right Reserved HomeHome | Attractions | Pricing | Privacy Policy | Directions | Contact UsAttractionsPricingPrivacy PolicyDirectionsContact Us All parties must be booked in advance with a $50, non- refundable deposit. We accept cash, VISA or Master Card only. No personal checks. No outside food or drink may be brought into the facility (except birthday cake, absolutely no birthday cakes are allowed in the facility unless you have a party booked for that day.) Party rooms are reserved for 1.5 hours. Pinatas available at extra cost. Seating in party rooms for children only. Minimums are as follows: Weekdays: Mon–Fri 8 Children Minimum Weekends: Sat and Sun 10 Children minimum Rides: All children must meet minimum height and safety requirements. Goody Bags available at additional charge. Platters and additional menu items available for adult guests. *EVERY PARTY GETS….. MINIMUMS LISTED

11. Double-Sided Brochure FRONT

12. Double-Sided Brochure BACK

13. Double-Sided Brochure FRONT

14. Double-Sided Brochure BACK

16. Something for the Adults.....

17. VISIBILITY

20. Will your customers know where to go to book a party or get information on a party in progress? Will you have a central Check-in area?

22. Open Seating vs. Private Party Rooms

27. FLEXIBILITY! Removable Walls can make for a larger party room!

30. Party rooms should be clearly marked and inviting?

32. MEDIA for Party Marketing NEWSPAPER: Special Family oriented issues (sometimes produced quarterly) Pull-out Sections (Party Planning, Back to School, etc.) Inserts MAGAZINES : Parenting Magazines Publications specifically targeted for Party Planning RADIO: Birthday Club with FREE Party Winner weekly Gives daily exposure WEBSITE: Your own website should give complete party information Coupons during less than busy seasons (ex:summer vacation) KIDS CLUB: Through your website Special Party Discounts for Members Only Send an email reminder for upcoming birthdays with incentives SOCIAL MEDIA: Contests & deals

35. OPPORTUNITY IS KNOCKING! BEHIND EVERY PARTY ROOM DOOR!

36. LET’S DO THE MATH……. How many parties? (50) How many people? (10) 500 That’s a lot of potential parties!

37. MARKETING “MOMENTS” YOU HAVE A CAPTIVE AUDIENCE Remember……. Every guest of the party will celebrate a birthday at some time! Mom (or Dad) will get the opportunity to see what a wonderful job you have done for the guest of honor’s Mom! Have party information accessible to the guests of the party. Give a bounce back or “Birthday Child FREE” coupon to guests. Have Adult Party information as well as Corporate events, etc. accessible for the moms & dads! ….she’s not the only Mom in the room!

38. CREATE THE BUZZ!

41. Party Tips to Remem ber

42. THINK OUTSIDE THE TANK! BE A LEADER, NOT A FOLLOWER! Take the ordinary and make it EXTRAORDINARY!

43. KEEP THE PERSONAL TOUCH IN AN ELECTRONIC WORLD YOU MAKE THE CALL. Even if you take reservations online it is most important to have someone personally call to let your guests know that you are there and their party is more than a reservation number. This may be your last opportunity to UPSELL ! DON’T SUBSTITUTE TECHNOLOGY OR ELECTRONICS as a “babysitter” for the party guests while the host is out of the room picking up food and drink. Try a word or trivia challenge while away for a brief time. READ BEFORE YOU START! Become familiar with the print out version of the reservation before the guest of honor arrives.

44. CONSISTENCY ! EVERY PARTY IS NUMBER #1 FROM THE FIRST TO THE LAST!

45. TAKE TIME OUT TO ANALYZE ! Average Age Male vs. Female Teens? Adults? Most Popular /Least Pkg. Average $$$ Spent Upsells +/- Size of Parties: # Guests +/- Siblings Repeat Business Loyalty Rewards/Discounts MY CURRENT PARTY BUSINESS SNAPSHOT

46. “Sometimes you may forget someone’s Birthday, but forgetting something about your party business can not be forgiven by the guest with a card from Hallmark that say’s “Sorry I Forgot!” -Dorothy Lewis