1. Anthony Kleanthous Westminster, 3 rd November, 2010 Eating Earth

2. Agenda Why Consumption matters Food impacts Responses and priorities

3. Agenda Why Consumption matters

4. Source: Global Footprint Network Global Ecological Footprint

5. 30% decline since 1970 Source: Zoological Society of London Global Living Planet Index

6. Agenda Why Consumption matters Food impacts Responses and priorities

7. Food accounts for a quarter of our eco footprint Source: WWF 2010

8. Sustainable agriculture is key Source: WWF/FCRN 2010

9. Meat and dairy are of greatest concern 60-80% of direct agricultural Impacts Around ¾ of land use change impacts 1Kg beef takes 15,500 litres of water Beef takes 70x more land than vegetables 80% of soya is consumed by animals

10. Cerrado – The Brazilian Savannah Richest savannah in the world and home for 5% of global biodiversity

11. Presentation title can go here Secondary information XX-XX Month, Year Additional information can run Underneath if neccessary Topic can go here A basketball court full of soy for every consumer On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.

12. The Cerrado: as it was Source: Machado et al 2004

13. The Cerrado: 2002 Source: Machado et al 2004

14. On a US diet, we could feed 2.5bn people

15. Source: Global Footprint Network, 2010 Eating as usual

16. Source: Global Footprint Network, FAO, 2006 95% renewables + Malaysian diet

17. Consumption changes are essential Source: FCRN, 2010

18. Agenda Why Consumption matters Food impacts Responses and priorities

19. Sustainable Consumption Eliminate waste Reduce meat and dairy consumption Locally in season fruit and vegetables Particularly –Intensively produced –Imported –Processed

20. Helping consumers The right products Responsibly produced Clearly labelled Appropriately priced Guidance on choosing, buying, storing, cooking Political leadership

21. What we need from government Eatwell Plate and dietary education Green taxes Shift subsidies Responsible public purchasing Work with retailers and producers (Tasting the Future)

22. Summary We are eating the fabric of our planet Sustainable Food is critical to survival We must change the way we eat Government has a crucial role Change must start NOW!