Meat and dairy are of greatest concern 60-80% of direct agricultural Impacts Around ¾ of land use change impacts 1Kg beef takes 15,500 litres of water 80% of soya is consumed by animals
Cerrado – The Brazilian Savannah Richest savannah in the world and home for 5% of global biodiversity
Presentation title can go here Secondary information XX-XX Month, Year Additional information can run Underneath if neccessary Topic can go here A basketball court full of soy for every consumer On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.
The Cerrado: as it was Source: Machado et al 2004
Consumption changes are essential Source: FCRN, 2010
Agenda The Global Challenge Food impacts Responses and priorities
Sustainable Consumption Eliminate waste Reduce meat and dairy consumption (“less but better”) –Intensively produced –Imported –Processed Locally in season fruit and vegetables Certified sustainable commodities –Round Table on Responsible Soy (RTRS) –Roundtable on Responsible Palm Oil (RSPO) –Fish (Marine Stewardship Council, Aquaculture SC) –(soon)…Beef?
Helping consumers The right products Responsibly produced Clearly labelled Appropriately priced Guidance on choosing, buying, storing, cooking Political leadership
Choice Editing Remove “unsustainable” Provide “sustainable” Innovation Product features Products Services Business models Choice Influencing Marketing Advertising Guidance Sustainable Business Practice Helping consumers
What we need from government Dietary guidance and education Fiscal reform to reflect true cost –Green taxes (carbon, water, biodiversity) –Shift subsidies (CAP reform!) Responsible public purchasing Work with retailers and producers