If the answer is yes then why not create a new chocolate bar for our expanding company? All ideas will be considered!
Whichingredients Which ingredients? The chocolate Milk White DarkCereal Corn flakes Puffed rice Chocolate puffed rice Dried Fruit Raisins Cherries Orange I think we should use__________because ___________________________ In your groups you have 15 minutes to discuss.
Now name it! Now you have decided on your bar what are you going to call it? Think back to before Easter when we discussed how adverts used: Appealing adjectives alliteration exaggeration imperative verbs sensory words
Try as many combination of these words as possible to invent a new name. cocoa milk cherry cool choco crunch choo krisp cherry bite
Speaking and listening To use a clear voice. To present ideas clearly to others. To listen carefully to the ideas of others. To ask relevant questions.
Nominate One of your group to act as a member of a board of directors for the chocolate company. The rest of your group need to try and convince the board of directors to accept their chocolate bar idea.
Considerations for the board of directors. Notes Who will act as chairperson? Will this change for each presentation? How will each group be welcomed? What will you say? Who will make notes during the presentations? Will this change for each presentation? What questions will you ask about: the flavour the name who the chocolate bar might appeal to other questions? Who will ask each question? What order will the questions be asked in? How will you bring each presentation to an end? How will you announce your decision? Also consider how to use eye contact. Think about your tone of voice.
Making your presentation Consider how to use eye contact tone of voice How you will stand? A nervous presenter will keep their body still and not make eye contact. A confident presenter will be able to scan the audience and use gestures.
Considerations for the presenters. Notes How will you introduce your new chocolate bar? What will you say about: the flavour of the chocolate bar the name of the chocolate bar who the chocolate bar might appeal to other points? Who will present different pieces of information? Will their be a lead presenter? Will you stand/sit? Will you use resources to help you, for example, photographs, drawings of your bar? How will you bring each presentation to an end?
Our chocolate bar As the groups are making their presentation you can evaluate their speaking skills. Were the words spoken loudly and slowly enough to be clear? Did the presenter make eye contact? Did the person stand comfortably/ use gestures? Were their word choices persuasive?
The winning bar idea We felt this presentation was the most convincing because…
Speaking and listening A cookery show. Today we will need to be able to… Organise our ideas. Speak clearly and audibly. Present ideas persuasively.
Have you ever watched a cookery programme? How is the presentation by the chef organised? How does the presentation begin? What do the chefs collect together first? What type of vocabulary do the presenters use to order the making stages of the recipe? How do they end the presentation?
Think of making your chocolate bar. Can your bar be made in 6 stages? Talk about each making stage with your group. On the following slide you will find some phrases that will help you to organise your presentation. You do not have to choose the phrases given as you might have some ideas of your own. Work as a team to create a script to support your demonstration.
Cookery demonstration StagePossible phrases to useWhat we will use Introduction Hello. Todays recipe is… Today we will be making… Todays recipe could not be simpler. Its called… Ingredients The ingredients you will need are… Here are the ingredients… Utensils You will need to use… We have displayed the utensils you will need.They are… Step 1 First you should… The first thing to do is… Its best to start by… We will start this recipe by… Steps 2 to 6 Secondly, Thirdly, Fourthly… Next, Now, After that… You are now ready to … Finally, Lastly, Last of all Conclusion Thats all there is to it! Enjoy! Good luck! Thanks for watching. Have fun making… Some extra phrases Remember to… Its a good idea to… It might be best to…
Time to rehearse your show What will make a good presentation? 1. 2. 3. 4. Your teacher will now perform a cookery presentation. Use the following slide to help assess the presentation and think of a target that would improve the performance next time.
Grading a demonstration. GRADE CommentarySpoke clearly10 9 8 7 6 5 4 3 2 1 0 Spoke with appropriate pace10 9 8 7 6 5 4 3 2 1 0 Looked at the audience10 9 8 7 6 5 4 3 2 1 0 Scanned the audience10 9 8 7 6 5 4 3 2 1 0 DemonstrationTook time to show the steps clearly 10 9 8 7 6 5 4 3 2 1 0 Used the utensils well10 9 8 7 6 5 4 3 2 1 0 Smiled at times10 9 8 7 6 5 4 3 2 1 0 Recovered from any mistake10 9 8 7 6 5 4 3 2 1 0 Other Any advice?_________________________________________________________
Speaking and listening Making a chocolate bar advertisement. Today you should try to: Use a slogan Listen to the ideas of others. Create an introduction
Do you know any advertising slogans? Write them here.
Today you and your group are going to create a radio advertisement. Look at the following slogan. Its choc full of chocolate. With your R.P decide what you like/dislike about it. Think, is it memorable? Are there any clever word choices? If so, what effect do they have?
Listening to others opinions. In groups you are going to look at a range of slogans. You need to listen carefully to each others ideas. You must agree on a chocolate bar slogan for your group but… BE CREATIVE! It must not be identical to the slogans on the sheet; you need to change the slogans slightly to make them original. You might take parts of different slogans to make a new one. A good slogan is at the heart of a good advertisement.
Setting the Scene As well as a slogan an advert will have other information too. A slogan will be memorable but the customer needs to be persuaded that the bar is what they want or even need. Can you remember those other language devices used to persuade and tempt you in advertising? Intriguing questions Appealing adjectives Alliteration Rhymes an jingles exaggeration
What language devices are used here? Some chocolate bars are gone in a moment. Some chocolate bars become quite boring after a while. Some chocolate bars are just right. But only one chocolate bar is just perfect. Read through the other advertising introductions. As a team decide which text is most suitable for your chocolate bar slogan and name. When you have decided on your introduction name and slogan its time to rehearse your advert. Think carefully how to deliver the advert using an appropriate speed and tone of voice.