1. OUTLOOK OF THE ASIAN MICE INDUSTRY - MACAU ROLE & POSITION IN THIS DEVELOPMENT By Mr. Jonathan Kan President of MACEOS Assistant Secretary of AFECA Macau

2. 2012 – YEAR OF THE DRAGON Deliver good fortune Innovative Enterprising Suitable for MICE industry

3. IMF FORECAST 2012 USA – Stormy SEA – Heatwave KOREA / JAPAN – Cloudy EU – Uncertain SOUTH AMERICA - Improving

4. OVERALL OUTLOOK 2012 Year of slow growth Unemployment level up Economy outlook rather dim Financial sector in crisis

5. THE RISE OF CHINDIA (CHINA / INDIA) Both country control 40% of the world population Become the world leading economic power So the geopolitical & cultural hegemony will expand

6. FACTORS AFFECTING THE INDUSTRY EconomyTechnology Politic Social

7. 2011 - ASIA Average GDP 88% Less export – less demand Stronger currency Domestic demand support growth

8. 2011 – ASIA MICE Asia accounts for 20% of the meeting worldwide All Asian MICE industry positive growth reported

9. PHENOMENEM The worldwide merger & acquisition (M & A) continues unabated and everyday there are reports of more take over and acquisition, joint venture and other deals in ASIA.

10. Therefore ASIAMICE industries expected to BOOM More America & European need to expand their market to Asia Pacific rim

11. POPULATION CHINAHONGKONGMACAU 1.2 billion7 million542,000

12. MACAU Area – 29.5 square kilometer Population – 542000 GDP – 169.34 billion Nominal GDP per capital - 31,1131 MOP Visitor arrival - 21.75 million (2009) Value of Exports – 7.67 billion Value of Imports – 36.9 billion

13. HOW TO CREATE A BLUE OCEAN STRATEGY FOR MACAU 1. Sustaining Innovation - New profile - New feature - New activities 2. Disruptive Innovation - Start from basic 3. Value Innovation - Delivery beyond customer expectation

14. HOW TO POSITION MACAU AS THE MICE DESTINATION The ONLY WAY is to “INNOVATE”

15. THANK YOU