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Visit The World’s First Guaranteed Results Marketing Firm Topic: Customer Avatar.

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Presentation on theme: "Visit The World’s First Guaranteed Results Marketing Firm Topic: Customer Avatar."— Presentation transcript:

1 Visit http://www.enfusen.comhttp://www.enfusen.com The World’s First Guaranteed Results Marketing Firm Topic: Customer Avatar

2 Customer Avatar Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

3 Customer Avatar: What A customer avatar is your ideal customer Designing your customer avatar helps you to define who you will be marketing to Not having a customer avatar is like not knowing the goal of your marketing efforts Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

4 Customer Avatar: Why More Qualified Leads Cheaper Leads Leads that require the LEAST amount of persuasion so higher conversions and faster conversions. Leads that will make you the most money. Customers That Complain The Least The Happiest Customers You Can Imagine Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

5 Customer Avatar: How The Person – Name – Age – Married – Sex – Children – Education Level – Hair Color – Eyes – Weight – Job Title – Household Income Their Business (B2B) – Industry – Sales Role – Annual Revenue – Number of Employees – Location – Years in Business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

6 Customer Avatar: Drill Build the Person – What is your Avatar’s name? – What is your Avatar’s age? – Is your Avatar a male of female? – Is your Avatar married? – How many children does your Avatar have? – What is your Avatar’s education level? – What is your Avatar’s hair color? – What color are your Avatar’s eyes? – How much does your Avatar weigh? – What is your Avatar’s job title? – What is your Avatar’s household income? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

7 Customer Avatar: Drill Their Business (B2B) – What industry is your Avatar’s business in? – What is your Avatar’s role in their businesses sales process – What is your Avatar’s business annual revenue – How many employees does your Avatar have? – Where is your Avatar’s business located – How many years has your Avatar been in Business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

8 Customer Avatar: Beginner At the most basic level defining your customer avatar will allow you to better develop your marketing strategies Knowing your customer avatar allows you to design your branding to speak to them Knowing your customer avatar establishes who it is you want to build relationships with Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

9 Customer Avatar: Intermediate When you sit down to design your marketing campaigns you will use your customer avatar to make sure your message is meeting the needs of that avatar If your current marketing message is not targeting your customer avatar you will know you need to change your focus Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

10 Customer Avatar: Advanced You can have multiple customer avatars Once you’ve perfected the use of one avatar (say a male avatar) then you can develop a second avatar (say a female avatar) You can then create strategic marketing campaigns to target each individual avatar Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

11 Customer Avatar: Info Marketing Now that you’ve designed your customer avatar for your info marketing business you have to throw it away (sort of)… In info marketing on 10% of people who buy actually use your product The money is in selling to the other 90% Design a “Dreamer Avatar” to develop your marketing around This is the only industry that is like this.. I don’t like it but it’s the truth Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

12 Customer Avatar: Questions? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com


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