2. Types of flower shops

3. Full Service/Traditional nMnMost common type n Wn Wide variety of products: – F– Fresh flowers –B–Blooming plants –B–Balloons –N–Novelty giftware –S–Silk and Dried arrangements.

4. Full Service/Traditional (cont’d) n Regular and special delivery n Charge accounts n Wire service.

5. Specialty shop – nSnSpecializes in one area –(–(i.e. weddings) nMnMany times they are located adjacent to a business that provides similar services.

6. Carriage Trade Shop nCnCaters to elite clientele n Mn May offer the same services as a full service shop but prices are higher. nMnMay offer additional special services. nAnA Carriage trade shop must understand the life styles of its clients.

7. Stem Shop nSnSold by the stem or bunch. nNnNO design services. nAnAre often located in high traffic areas such as just inside a building or on the street.

8. Studio operation nOnOperate out of a warehouse nNnNo storefront nMnMost sales are made by appointment or at the customer’s home or business.

9. Mass-Market shop nLnLocated in a grocery store or other mass market store nOnOffer fresh arrangements, potted plants, balloons and stem purchases. nUnUsually do not offer delivery. nPnPrices are cheaper

10. Wholesale florist n Ln Link between the grower and retailer nPnPurchases flowers from growers around the world and supplies them to the local retail shops. nSnSupply hardgoods