1. REVIEW

2. includes the cultivation, processing, and sale of fruits, nuts, vegetables, ornamental plants, and flowers Horticulture

3. the science and practice of growing, harvesting, storing, designing, and marketing flowering plants Floriculture:

4. Floriculture is a branch of ______________. Horticulture

5. 2. The U.S. per capita consumption of floral products is? a) $15 per person b) $100 per person c) $325 per person d) $67 per person

6. Answer The U.S. per capita consumption of floral products is? D. $67 per person

7. 3. What are the average annual florist sales? a) $29,000 b) $45,000 c) $290,000 d) $4,500,000

8. Answer What are the average annual sales for a florist? C. $290,000

9. 1. What is the top floral buying holiday in the U.S.? a) Mother’s Day b) Valentine’s Day c) Christmas/ Hanukkah d) Easter/ Passover

10. Answer What is the top floral buying holiday in the U.S.? C. Christmas/ Hanukkah

11. 4. What 3 states grow/sell the most floral products? a) New York, Pennsylvania, Illinois b) California, Florida, Michigan c) Texas, Ohio, New Jersey d) North Carolina, Mississippi, Washington

12. Answer What 3 states grow/sell the most floral products? B. California, Florida, Michigan

13. 7. Who is the largest retail marketer of fresh flowers in the US? Tipton Hurst Kroger Greenbrier Super Center Wal-Mart

14. Who is the largest retail marketer of fresh flowers in the US? Kroger

15. 5. The annual floral sales across the nation is almost $________. a) $200,000 b) $2 million c) $20 million d) $20 billion

16. Answer The annual floral sales across the nation is almost $________. D. $20 Billion

17. 6. Which country is the top importer of fresh cut flowers to the U.S.? a) Colombia b) Canada c) Holland d) Mexico

18. Answer Which country is the top importer of fresh cut flowers to the U.S.? A. Colombia

19. B. Types of Flower Shops (cont.) shop is located in general merchandise chain store or grocery store. These shops are cash and carry operations and do not offer delivery service. Mass-Market

20. Often in high traffic areas and open to a walkway Stem Shop

21. a flower shop, which caters to an elite clientele such as wealthy private party and corporate accounts Carriage Trade shop-

22. a traditional type of retail flower shop offering a wide variety of services and products. Full Service Shop-

23. target a particular need in the market by specializing in one segment of the industry Specialty Shops

24. B. Types of Flower Shops (cont.) are cash and carry operations and offer a wide variety of flowers by the single stem or bunch Stem Shop

25. B. Types of Flower Shops (cont.) is a shop which concentrates on specialty and party work for an exclusive client base. Studio Operation

26. B. Types of Flower Shops (cont.) the wholesaler purchases good from around the world and sells to the retail florist rather than to the general public Wholesale florist-

27. It may operate out of a warehouse without a storefront since most sales are made on location Studio Operation

28. B. Types of Flower Shops (cont.) - a shop which is purchased from a parent company and operated according to the company’s rules and regulations. Franchise

29. Example: a shop specializing in weddings located next to a bridal shop Specialty Shop

30. What type of shop? Stem Shop

31. What type of shop? Full Service

32. What type of shop does this look like? Full Service

33. B. Types of Flower Shops (cont.) Local Shops in the Greenbrier area 1. Daisy-A-Day Full Service 2. Greenbrier Super Center Mass-Market 3. Flowers by Jenny Leigh Full Service 4. Greenbrier Floral Design Full Service

34. Unit 1 Continued

35. C. Career Opportunities Why would anyone work in retail florist shop?