1. Communications Technology
Elements of Design
Communications
Technology

2. Principles vs Elements
Principles of Design describe the methods of arranging and assembling elements.
Balance, Unity, Variety, Proportion, Rhythm and Grids
Elements of Design are the graphic items that are the building blocks of all design
Line, Shape, Mass, Texture and Color

3. Key Terms Elements of Design: Lines, shapes, mass, texture, and color
Lines: Design elements that form the shape of an image
Shapes: Elementary forms that define specific areas of space
Mass: A measure of volume that adds definition to shapes in a visual presentation

4. Key Terms Texture: A projection of emphasized structure or weight
Color: A visual sensation produced in the brain when the eye views various wavelengths of light
Color Wheel: Colors that can be used to generate secondary colors
Color Formation: Additive and subtractive systems that create secondary colors from primary colors

5. Elements of Design LINE
An element that is used to define shape, contors and outlines
Can suggest mass or volume
Characteristics are:
Width
Length
Direction
Focus
Feeling

6. Elements of Design Examples

7. Elements of Design Examples

8. Elements of Design SHAPE
An enclosed space creates shape
Can be simple or complex
Categories:
Geometric
Organic
Positive
Negative
Dynamic

9. Elements of Design Examples

10. Elements of Design Examples

11. Elements of Design MASS
A measure of volume that adds definition to shapes in a visual presentation.
Provides a visual relationship with other elements
brian canney
Brian Canney
BRIAN CANNEY

12. Do Now Using MS Paint (the paint program), create two documents.
The first one, use a series of lines to create your name (first and last). Use the properties of Mass to correctly design
For the second document, use lines to create shapes to create your name. When you are completed, fill the shapes with color to complete the shape. Use the properties of Mass to correctly design

13. Elements of Design COLOR
Color is used to compliment all objects and tie them together
Color can create emotion and leave a lasting impression
Use colors that create harmony in your design

14. Elements of Design - color PRIMARY COLORS
Red, Blue and Yellow
They are the building blocks used to create all other colors.

15. Elements of Design - color SECONDARY colorS
Violet, Green and Orange
When two of the Primary colors are mixed together, a Secondary color is made.

16. Elements of Design - color TERTIARY colorS
Mixing the Primary and Secondary colors produces Tertiary colors.

17. Elements of Design - color COMPLIMENTARY colorS
Directly across from one another on the color wheel.
Complimentary colors create visual electricity.

18. Elements of Design - color SPLIT-COMPLIMENTARY colorS
The two colors on either side of the complimentary color.

19. Elements of Design - color TRIAD colorS
These colors form a triangle within the color wheel.

20. Elements of Design - color ANALOGOUS colorS
Three colors side by side on the color wheel.
Often found in nature i.e. sunset or ocean.
Pleasing to the eye.

21. Elements of Design Examples

22. Elements of Design VALUE
Value is the range of lightness and darkness within a design
Value can create mood/feeling
Categories
Tint
Shade
Contrast

23. Elements of Design Examples

24. Elements of Design SPACE
Space is the arrangement of objects in your design
Your design can be crowded or sparse
Categories
Positive space
Negative space
Focal point
Perspective

25. Elements of Design Examples

26. Elements of Design TEXTURE
Texture is used to replicate three-dimensional surfaces
Produced through various drawing and media techniques
Categories
Real
Implied (2-D)

27. Elements of Design Examples

28. Elements of Design MOTION
This element portrays the act or process of changing place, direction, orientation, or position
Created using starting and stopping points or blurring of action
Categories
Real
Implied

29. Elements of Design Examples

30. Elements of Design Examples

31. In early October, we created RISES flyers based in MS Word
In early October, we created RISES flyers based in MS Word. Using the elements of design, create a new Rises poster with only the acronym (just the letters and what they stand for. Once the flyer is created, provide an explanation based on class overview of how you used at least 4 of the concepts (you should have notes and definitions in your file to guide you):
Line
Shape
Color
Mass
Motion
Space
Value