1. 디지털 경영전략 발표자 : 곽 수 일

3. 인터넷 경제 (Internet Economy / Digital Economy) 의 전개 1.Bill Gates ( 마이크로 소프트 회장 ) 20 년간 Cost of Computing Power 1/1,000,000 로 감소 미래도 같은 변화 예측 2.Computing Power 10 년마다 1000 배씩 증가 3. 인터넷 경제 (Internet Economy) 의 출현 PC 의 기능 Computing power Communication Tool Internet 의 활용

13. The Net Effect 1. Business Model ( 사업모형 )

20. 경쟁전략의 정석 1. 원가우위전략 (Cost Leadership) 2. 차별화 전략 (Differentiation) 3. 집중전략 (Focus) 4. 선점전략 (Industry Leadership)

21. Value Proposition: Crafting the Offer 1.Super Service 2.Convenient Solutions 3.Customization

22. The Net Effect 2. Cost Structure ( 원가절감 )

26. 事例 : 금융기관 “Each internet transaction is estimated to cost just 10% of a branch-based transaction.”

34. The Net Effect 3. CRM (Customer Relationship Management, 고객관리 )

38. From Places to Spaces Geography is dead “Under one roof” : Globalization Place do not disappear, but their logic become absorbed in the network

39. Amazon.com 1.Need identification 2.Product brokering 3.Merchant brokering 4.Negotiation “Reshaping the competitive landscape.”

41. The Internet Changes Everything Business models and processes Competition Relationships with customers Relationships with partners and suppliers Where and how employees work Benchmarks for success

45. 1) Intangible Community 2) Interlinked Community 3) Globalized Community

46. The Net Effect 1.Disruptive Business Model 2.Disruptive Cost Structure 3.Disruptive Customer Relationship

62. It’s just the Beginning ① Mobile/Wireless/M-commerce ② Talking Internet ③ Thinking Machine The Future of Internet

63. 주제 : Internet Anxiety( 초조 ) Part in ignorance ( 무지 ) Part in fear ( 두려움 ) Part in envy ( 부러움 )

64. The New Strategy Paradigm Not OnlyBut Also The Competitive Challenge Reengineering processes Organizational transformation Competing for market share Regenerating strategies Industry transformation Competing for opportunity share Finding the Future Strategy as learning Strategy as positioning Strategic plans Strategy as forgetting Strategy as foresight Strategic architecture

65. Mobilizing for the Future Strategy as fit Strategy as resource allocation Strategy as stretch Strategy as resource accumulation and leverage Getting to the Future First Competing within an existing industry structure Competing for product leadership Competing as a single entity Maximizing the ratio of new product “ hits ” Minimizing time-to-market Competing to shape future industry structure Competing for core competence leadership Competing as a coalition Maximizing the rate of new market learning Minimizing time-to-global preemption

66. Competing for the Future 미래를 위해 어떻게 경쟁할 것인가 ? “The Future is already here.”

68. The Net Effect 1.Disruptive Business Model 2.Disruptive Cost Structure 3.Disruptive Customer Relationship