1. The Press, The Public & Politics

2. Overview The Role of the Media The Power of the Media?

3. Republican Convention 2008 Fred Thompson’s Speech 2 September 2008 Text Video Text Video

4. Republican Convention 2008 Mitt Romney’s Speech 3 September 2008 text video text video

5. 2008 Republican Convention Mike Huckabee Speech 3 September 2008 text video text video

6. The Role of the Media What role should media play in politics? What should be the relationship between the government and media, and the media and the people?

7. Media People Government

8. Media Government What does the media need from government? What does the government need from the media?

9. Media People Government What does the government need from the people? What do the people need from the government?

10. Media People Government What does the media need from the people? What do the people need from the media?

11. Media People Government We have a system of mutually dependent relations among these institutions And these relations are both supportive and adversarial, depending on need and context

12. Roles of the Media Surveillance For the most part, the media bring issues, institutions, events, individuals, and organizations to public attention

13. Roles of the Media Surveillance determines the extent to which political issues will receive attention and the kind of attention they will receive; which political demands make it to the surface and which remain hidden or obscured e.g., Abu Ghraib, no WMDs, teen pregnancies, etc. e.g, social security, illegal drugs, the environment, healthcare

14. Roles of the Media The media, through its surveillance function and via its coverage and content, effectively define what is important or not, what is relevant or not, and why

15. This of course does not mean that all coverage is beneficial Sensationalized or erroneous stories can undermine public confidence For instance, local news tends to focus on crime stories, which have the effect of undermining security and sense of safety, thereby creating conditions for greater crimecrime stories Roles of the Media

16. At the same time, stories which do not readily lend themselves to media practices or structures may be doomed for inattention “Big” stories involving institutions/processes rather than individual actors tend not to receive close media attention For instance: global warming, poverty, racism, sexism are not well served in most media forms, particularly the one with the greatest audience (network news)

17. Roles of the Media Another major function of the media is interpretation That is, when the media cover a story, they not only report, they also contextualize (frame) and interpret the story: what it means, why it’s important, what are the causes and effects What are the political implications of this media role?

18. Roles of the Media For example, in the debate raising the national debt ceiling, Democrats and Republicans have been trying to frame the debate in their own terms.

19. Roles of the Media Another major function of the media is socialization, or the process by which the values, norms, beliefs, and mores, of the culture are transmitted from one generation to the next. Most of the information that young people get about the political world is derived from the media (rather than say parents, schools, churches, or the government itself). Socialization

20. Roles of the Media For most people, the media provide the basic information that allows for the transformation of political and social beliefs over time.

21. Through the stories covered, and the framing of those stories, the media (reporters, producers, editors, publishers) are in a position to shape public opinion Manipulation Roles of the Media

23. For example, polls conducted shortly before and right after the start of the Iraq war in 2003 showed that while a significant number of Americans believed there was a connection between Iraq and the 9/11 attacks, the highest rate of believers were those who reported they relied on Fox News for their informationpolls conducted