1. Bestselling Author Sales Leadership Expert Founder & President – @LisaEarleMcLeod Lisa Earle McLeod

3. Connection & Meaning

4. SALESPEOPLE WHO STRIVE TO MAKE A DIFFERENCE TO THEIR CUSTOMERS OUTSELL SALESPEOPLE WHO ARE PRIMARILY FOCUSED ON ON SALES TARGETS AND MONEY. Purpose drives sales

5. Purpose Drives Growth Jim Stengel -- Grow: How Ideals Power Growth at the World’s Greatest Companies

6. How do you make a difference? How are you different than your competitors? And on your best day, what do you love about your job? Your NSP

7. NSP Examples We make transportation safer, faster, and more reliable. (Graham-White Manufacturing) We enable healing. (Given Imaging) We care about delivering amazing travel experiences. (Flight Center) We turn messages into meaningful relationships. (Hootsuite) We do now what patients need next. (Roche) We unclog the wheels of justice. ( Orange County Superior Court) We enable global success. (Aperian Global) We bring health and hope into the lives of patients. (Sunovion) We help leaders drive revenue and do work that makes them proud. (McLeod & More, Inc.)

8. I spy some purpose.

9. How do you make a difference? How are you different than your competitors? And on your best day, what do you love about your job? Your NSP

12. What happened?

14. www.McLeodandMore.com We help leaders drive revenue and do work that makes them proud

15. How do you make a difference? How are you different than your competitors? And on your best day, what do you love about your job? Your Backstory

17. Your Brain On Fear

18. Your Inner Dialogue

19. Profit People Products Process Promotion

20. Profit People Products Process Promotion

21. Profit People Products Process Promotion

22. Profit People Products Process Promotion NSP ?

23. Leverage Leadership Narrative Staff Interactions Constituent/Member Experience.