2. Find. Create. Increase. TM

3. Copyright 3forward, 2009 We Know What Keeps Sales Leaders Awake At Night.

4. Copyright 3forward, 2009 Increasing Revenues63% Sales Effectiveness50% Growing Market 39% Optimizing Lead Gen31% Reducing Sales Cycles18% Growing Channels13% CSO Insights, 2009 Sales Performance Optimization Study

5. Copyright 3forward, 2009 Sales Leadership is a Tough Job.

6. Copyright 3forward, 2009 97% of CEOs interviewed planned on increasing revenue this year.

7. Copyright 3forward, 2009 67% of CEOs plan on increasing revenue while REDUCING sales headcount.

8. Copyright 3forward, 2009 52% of Forecasted Opportunities Never Close.

9. Copyright 3forward, 2009 One/Third of Most Sales Teams Turn Over Annually.

10. Copyright 3forward, 2009 35% of Leads Come From Marketing 65% Are From Somewhere Else “Most companies have a problem maintaining accurate customer contact data and an even greater problem doing so for prospect data.” 2009 Lead Generation Optimization report, CSO Insights

11. Copyright 3forward, 2009 “In the past, for a $10 million quarter we needed a $30 million pipeline. Today we might need $50 million.” Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP

12. Copyright 3forward, 2009 Sales Leadership Is Tough.

13. Copyright 3forward, 2009 To Succeed, Sales Leaders Need Three Things.

14. Copyright 3forward, 2009 #1. More qualified leads.

15. Copyright 3forward, 2009 #2. Increased win rates.

16. Copyright 3forward, 2009 #3. Faster sales cycles.

17. Copyright 3forward, 2009 Sales Leaders Need Three Things.

18. Copyright 3forward, 2009 That is what 3forward delivers.

19. Copyright 3forward, 2009 3forward helps companies find and create leads, increase wins and accelerate sales.

20. Copyright 3forward, 2009 Our offerings are the Playbook for successful sales leaders.

21. Copyright 3forward, 2009 We Find and Create Leads  Basic Sales Readiness  Lead Generation Plans  Target Identification and Tailored Lead Lists  Lead Generation Execution  Market Entry Strategy  Anchor Client Pursuit Strategy and Targeting

22. Copyright 3forward, 2009 We Increase Wins  Prospect Profiles and Tracking  Competitor Analysis and Tracking  Pursuit Support Qualifying Opportunity Development Client Acquisition

23. Copyright 3forward, 2009 We Accelerate Sales  Sales Strategy Design and Support  Market Presence and Relationships  Research and Analytics  People and Process

24. Copyright 3forward, 2009 3forward Founders Dan Hudson President 30 years executive sales leadership Built and led national sales teams, created new markets, expanded relationships and developed indirect channels. Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services. Matt Smith Executive Vice President 25 years sales & marketing management Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances. Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.

25. Copyright 3forward, 2009 “Globalization and the loss of legacy means of competitive advantage are putting the sales force on notice that it must be a strategic difference or else the corporation loses.” Sales Benchmark Index, strategic advisory firm

26. Copyright 3forward, 2009 Are You Sales Ready?

27. Copyright 3forward, 2009 We Can Help.

28. Copyright 3forward, 2009 Sales 2.0 New Tools Sales Leaders Blog Case Studies Facebook LinkedIn

29. Copyright 3forward, 2009 Find. Create. Increase.

30. Copyright 3forward, 2009 @ www.3forward.com