1. History of printing

2. Before DTP Publications were prepared by pasting pieces of text and art to light-weight cardboard. Changes were difficult.

3. DTP Using a personal computer to produce professional-looking publications PageMaker introduced in 1984

4. Elements of good design

5. Design Concepts Guidelines for –Appropriateness –Balance –Focus & Flow –Consistency

6. Appropriateness How well elements match the purpose and audience Fonts –Size –Classification –Appropriate for subject

7. Balance “Weight” comparison of elements and how they work together –Darker, thicker, larger elements are said to be “heavier” –Not symmetrical or perfectly balanced, but also not too “busy” with too many sizes Affects readability

8. Focus & Flow Focus –Where the reader’s eye goes first Flow –The path the reader’s eye travels in the path created by the page’s elements White space (blank area on a page) Tension (asymmetrical layout) –Creates a sense of movement

9. Consistency Visual cue –Pattern or object reader identifies with an element Repetition creates expectancy –Use of rules, dingbats, etc. The longer a publication, the more important consistency is

10. Designing a pub process of determining the format and layout of a publication … then creating it Format –How and what publication is made of –size, material, binding Layout –arrangement of elements on a page –Elements: text/titles, graphics, white space

11. 4 major design signals Typefaces chosen Layout Paper selection Use of color

12. 7 steps in designing Decide purpose, audience, format Draw thumbnail sketches (aka dummies) Review for design: appropriateness, balance, focus & flow, consistency Revise thumbnail sketches Create in PageMaker Print and edit Make changes

13. Purpose & Audience Purpose: Intent of the publication –Inform –Entertain –Persuade Audience –Age –Education level –Interests –Socioeconomic factors

14. Format Binding options –Saddle-stitch –Side-staple –Perfect bound Choose based on –Method of distribution –Budget –Amount of text/graphics included