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Maximizing Revenue from Simple Meetings Join the Online Marketplace.

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Presentation on theme: "Maximizing Revenue from Simple Meetings Join the Online Marketplace."— Presentation transcript:

1 Maximizing Revenue from Simple Meetings Join the Online Marketplace

2 Worldspan and Worktopia Team Up! New, powerful shopping/booking tool for: –Trip Manager XE –Trip Manager for Small Business –Worldspan Go!

3 The Market Opportunity The U.S. market for simple meetings is a $24 billion opportunity 66% of all corporate meetings are for under 50 attendees 85% of Simple Meetings are held within 6 weeks of search 3 Small Meeting Rooms/AV/Catering: $16BGuest Rooms: $8B revenue opportunity

4 Hotel Challenges Hotel meeting facilities and related guest rooms go empty everyday, revenue is lost forever. Customer relationship opportunities missed. Hotel Sales Challenges –Cannot respond to every RFP, particularly smaller requirements –Must match value of opportunity with effort to win the business –Customers can’t buy small meetings, they have to be sold in same manual process as larger meetings Hotels Lack Effective Short Lead Time Marketing Channel –Hotels have little or no way to fill short lead time business –Marketing efforts focused on larger, long lead time meetings –Need incremental revenue at a low cost of “distribution” 4

5 Corporate Planner Challenges Planners need information quickly to plan and buy – Corporate planner lead times average 37 days – 3 to 5 day RFP process to get pricing/availability – Prolonged process to gather information on guest rooms and meeting facilities/AV/F&B Planners want to use existing travel procurement channels – Calculation & Measurement of meeting costs assist in minimizing spend and complying with corporate travel mandates – No dealings with multiple Hotel Systems/Channels, Telephone or e-RFP – Prefer GDS/TMC Channels that offer central visibility and quicker purchase time 5

6 Worktopia Benefits Hotels & Customers HOTELS − Generate Corporate Meeting Revenue from 1,000s of planners − Close deals in minutes, not days—Shift Market Share − Access to GDS distribution for meeting space − Setup in minutes, Easy to Maintain − High Marketing Return on Investment − Provides competitive market intelligence CORPORATE CUSTOMERS − Time saving in research, location finding and booking − Immediate comparative pricing to comply with corporate policy − Improved paperless documentation − Allows Meeting Space to be booked with other travel products 6

7 Worktopia Distribution Partners 7 Only Worktopia powers the Meeting Booking Engines in the following and other GDS/Travel Systems.

8 Here’s What’s Included 24/7 Display on Worktopia.com 24/7 Display on all preferred Channel partner sites Priority Display Based on Connectivity Level Market Intelligence Reports: activity vs. competition Meeting Room Reservation System: (if needed) Ongoing customer/supplier Telephone Support 8

9 How It Works: Corporate Planners Search Meeting space, AV, Catering Qualify property details, floor plans and location Compare quote matrix Gain local approval immediately to purchase Request Booking (Subject to Property Confirmation) Or Book-it live (pre-pay and get confirmation) Review Reports Pay any balance due on consumption 9

10 How It Works: Hotels Load property info, configurations, amenities & floor plans - Pricing for Meeting Rooms /AV/ Catering - Allow for live booking and instant booking requests Activate Meeting Marketing - Choose appropriate space for Live Booking and Instant Booking Instant Booking - Hotel receives booking requests with requirements, copy of quote, and full customer details Live Booking - Hotel receives confirmation and payment from Worktopia for live booking within specific local parameters 10

11 Customer Support Orientation: WebEx for hotel teams Load: Support uploading content Activate Marketing Manage Bookings and Booking Requests 24-hour Customer Service 11

12 How to Activate Sign Agreement −$399 activation fee for Free Trial Period (July – December) −At the end of the agreed period, an Annual Marketing Fee is payable based on the number of meeting rooms −Annual Marketing Fee is reduced in half if hotel continues to offer a minimum of 2 live meeting rooms via Worktopia system − If hotel agrees to become part of Meeting Broker or Micros Opera marketing fee is waived −10% commission on Meeting Room Rental Value ONLY 12

13 To Lean More or To Sign-Up: Dan T. Domanik, CHSP National Director of Sales Office 1 – 678 – 881 – 0885 Mobile 1 – 678 – 758 – 9672 Dan.Domanik@Worktopia.com


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