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Bruce Scharlau, University of Aberdeen, 2012 SMS Apps Mobile Computing Unless otherwise stated, images are from android sdk.

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Presentation on theme: "Bruce Scharlau, University of Aberdeen, 2012 SMS Apps Mobile Computing Unless otherwise stated, images are from android sdk."— Presentation transcript:

1 Bruce Scharlau, University of Aberdeen, 2012 SMS Apps Mobile Computing Unless otherwise stated, images are from android sdk

2 Change of the decade Ten years ago mobile was for phone calls Bruce Scharlau, University of Aberdeen, 2012 Now mainly used for SMS Growing percentage use mobile mainly for SMS and not voice

3 SMS more profitable than apps SMS represent 40% of all data traffic revenues Bruce Scharlau, University of Aberdeen, 2012 SMS + MMS represent over 50% of data traffic revenues Apps covered 0.3% of data revenue For 2010:

4 More mobiles use SMS than Internet 4 billion active SMS accounts in 2010, over half worlds population Bruce Scharlau, University of Aberdeen, billion active Internet accounts, and not all use

5 SMS applications should not be overlooked Cheaper and faster to develop than GUI apps Bruce Scharlau, University of Aberdeen, 2012 Available to all handsets for wider usage Faster to market for specific events

6 First SMS app in 1995 Finnish bank sent text alerts for balances, then Philippines had full banking SMS apps several years later 1996 Finnish newspaper offered headlines via SMS 1998 Finnish SMS vending machines available, and premium app with ringtone sales Bruce Scharlau, University of Aberdeen, 2012

7 SMS advertising is pervasive 74% of mobile subscribers in India receive SMS advertising 66% of all messages sent in India are premium: content, advertising, or votes for reality TV, etc Bruce Scharlau, University of Aberdeen, 2012

8 SMS will wake you up Only SMS will wake you for emergency, ok, to mobile will too SMS reach larger Most people sleep with mobile next to them – use as alarm, etc Bruce Scharlau, University of Aberdeen, 2012

9 There are wide variety of SMS apps Notify customers that meal, prescription, etc is available for collection Medical, dentist, etc appointment reminders to prevent no-shows Order prescription refills, meals, special offers – Hilton Hotels even do this Also use SMS to drive traffic to mobile sites and increase customer sales Bruce Scharlau, University of Aberdeen, 2012

10 Also other usual contests, etc SMS voting contests Send photo to win prizes contests Communicate with call centres via SMS Query and reserve products via SMS Scheduled SMS sending to coordinate with other actions for business and students Many more too Bruce Scharlau, University of Aberdeen, 2012

11 SMS apps reach many people SMS is reliable and can be sent any time Supported by ALL mobile phones – can reach about 50% of population, ie 3.5 bn Supports reverse billing – thus customer pays for receiving new ringtone, etc that is sent from you to them Bruce Scharlau, University of Aberdeen, 2012

12 Mobile banking developed most in developing markets Right were banking didnt have vested interests in established practices (leapfrog) WAP experiments in 90s not go anywhere Czech Republic and S Africa – SMS alert when money being withdrawn from ATM – then nationally in Philippines Phone wallets in Japan in early 2000s Still developed catching up with developing Bruce Scharlau, University of Aberdeen, 2012

13 SMS saves long walks Remote control water pump stations for farmers Bruce Scharlau, University of Aberdeen, 2012 A farmer can control the pumps from any distance. He can check an availability of power supply at the pump end. He can acknowledge the on / off status of the water pump. In some models, a farmer gets an alert call if there is a theft attempt of the cable or pump.

14 SMS apps can be easy to build The components are free to set up and develop SMPPsim for simulating SMS center and responses Use SMPP API for communicating with SMS center provides an SMS gateway for WAP and SMS appshttp://www.kannel.org/ Bruce Scharlau, University of Aberdeen, 2012

15 SMS to database queries Bruce Scharlau, University of Aberdeen, 2012

16 Gather data via SMS or forms Bruce Scharlau, University of Aberdeen, 2012

17 Crowdsource your news Bruce Scharlau, University of Aberdeen, 2012

18 Amazon Web Services now provide SMS service too Use AWS Simple Notification Service to integrate SMS into cloud hosted applications Bruce Scharlau, University of Aberdeen, Inexpensive, and 100 SMS free each month

19 Some examples are online Developers Home provides details about SMS and low level tutorial OReilly have Java tutorial too provide API to run SMS apps – free developer periodhttp://www.esendex.co.uk/ Bruce Scharlau, University of Aberdeen, 2012

20 Jana offers reach to 3.48 billion Bruce Scharlau, University of Aberdeen, 2012

21 Jana outsources work to everyone Break work into useful chunks anyone can do via text SMS surveys with airtime compensation Train workers so know reliability Bruce Scharlau, University of Aberdeen, 2012

22 Deconstruct tasks for greater speed and security Bruce Scharlau, University of Aberdeen, 2012 Old link: Old background technology

23 Txteagle changes lives Bruce Scharlau, University of Aberdeen, short version – 6 minutes -long version – 40 minutes


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