2. © 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Building the foundation for utility computing Nora Denzel Senior VP Software and Adaptive Enterprise Hewlett-Packard

3. © 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice The next big thing Nora Denzel Senior VP Software and Adaptive Enterprise Hewlett-Packard

4. The next big thing: Compliance

5. "IT can be a huge, huge (compliance) enabler. Technology and processes need to be in the same room. One cannot be successful without the other.“ – Sarbanes-Oxley: Road to Compliance eWeek, Feb. 2004

6. Compliance best practices Define and implement sustainable processes for: Identity management User access controls, privacy, segregation of duties Change management Maintenance processes and configuration management Availability Manage service levels and operations Integrity Protect financial process and application data Monitor the effectiveness of key controls Monitor Key Risk Indicators (KRIs) Show management response Effectiveness attestation

7. The next big thing: Utility computing The future of the data center: Automation + Virtualization

8. Before and after: Siloed systems transformed into an infrastructure utility Siloed By project, 1-app  1-server Siloed storage (by app or platform) Application server Database server Development server Web server Infrastructure server Standby Server (BC&A) Wintel Storage App. X Storage Mainframe Storage UNIX Storage Standalone Storage ROI Service oriented Shared, virtualized & modular Shared Storage Service Utility Shared Infra Services Utilities Shared Test&Dev Service Utility Shared DB Service Utility Shared App Services Utilities Shared Web Services Utilities Shared BC&A Services Utilities Shared Server & Grid Services Exceptions

9. HP and utility computing services More computation means more iterations and higher quality; HP Labs Utility Rendering Service −1000 processor data center at HPL Seamless extension of DW animation IT infrastructure, provided 50% additional capacity for peak production demand on Shrek 2 Over ½ million frames rendered, consuming > 100 CPU-years DreamWorks and Shrek 2

10. Little Angel Market-based “live” utility computing platform Two Fellas A Cat’s Tale Cellar Dweller Elroy III: Potato-Head Boy If I had a Hammer Processed Escape Studios Griffilms Kode Digital Screenburn Ben Lock Skylounge Jo Hyde Rubberductions Andy Bean Tia Perkins Motion Blur

11. Techno-centricService-centric Business- centric Business view of IT ProblemSolutionPartnership IT as a cost center IT as a shared services center IT as a business & innovation center IT roadmap into a business Needs to control costs of infrastructure and applications Operates and manages technology assets Understands the business Increases return on IT assets, processes, and organization Offers, manages, and automates applications and infrastructure as services IT synchronized with business Simplified business processes, application portfolio, and IT infrastructure Business innovation through IT The next big thing: Service Oriented Architecture

12. Getting started on SOA Drivers: Maximize return Mitigate risk Improve performance Increase agility Architecture principles: Simplification Standardization Modularity Integration Design rules: Service-oriented architecture Virtualization Model-based automation SOA, virtualization, and model- based automation combine to realize the Adaptive Enterprise IT business management Service delivery management Service delivery Business services Application services Infrastructure services Business objectives and strategy Enterprise Information services

13. The Adaptive Enterprise Business and IT synchronized to capitalize on change Business Information technology Delivers: Simplicity, Agility, Value