1. ADVERTISING: THEN AND NOW Mary Dippold, Sarah Farbacher, Sam Froehlich, Matt Heckmann

2. Essential Questions for the Unit  How and why is advertising so effective?  How has advertising changed over the years?  How can you be a more critical and conscious consumer?

3. Unit at a Glance  Week 1: Cognitive  Student Prior Knowledge  Types of Advertising/History  Week 2: Socio-Cultural  Bias in Advertisements  Gender/Race/Groups of people  Week 3: Critical  Critical issues in advertisements  Students create advertisement for present day issue

4. Social Studies  Compare and contrast events over time and how continuity and change over time influenced those events.  Look at bias in advertisements throughout history  Gender, Race, Ethnicity  Research current critical issues in society  Produce an advertisement on issue for specific geographic/racial/ethnic group

5. English  Analyze an advertisement as a text  Theme/Message/Argument  Audience  Purpose  Understand persuasive techniques and psychological appeals  Argue against a group’s marginalization  Create and justify a critical issue advertisement

6. Math  Click to add text

7. Today’s Lesson Essential Questions  Can the critical issue of cigarette smoking influence a change in advertisements over a period of time?  Can cigarette advertisements effectively persuade someone to smoke or stop smoking, based on the persuasive techniques that are utilized?

8. Today’s Lesson continued…