2. Be sure your audio is turned on and click for the next slide.

3. Listen to the audio. Then click for the next slide.

4. How to Play Media IQ You will need a paper and a pencil to write down your responses. See how many of these media questions you can answer correctly. There are 15 questions in all. Click when you are ready to advance to the next slide. Click for next slide

5. You will find that most of the information in this game we have talked about in class. Some other questions will ask you to apply your knowledge and some are just interesting trivia. Media IQ Let’s get started and play Media IQ. Click for next slide

6. Write down your answer. Then click for next slide.

7. Click for next slide

36. Congratulations! You have completed MEDIA IQ. Your score: 15 correct – EXPERT 10-14 correct- ADVANCED 5-9 correct– INTERMEDIATE 0-4 correct- BEGINNER Click for next slide

37. Axe twist Commercial. (2010). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=_grNoowseQE http://www.youtube.com/watch?v=_grNoowseQE Centel Commercial. (1989). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=ptbJZ9HBw2k http://www.youtube.com/watch?v=ptbJZ9HBw2k Jackie Chan Pepsi Commercial. (2006). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=vHM3_3BMGFc http://www.youtube.com/watch?v=vHM3_3BMGFc Movie Adventure2 Sound. Retrieved August 5, 2010 from Clip Art. Nike Commercial. (2007). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=Pp5dZZBKTXQ http://www.youtube.com/watch?v=Pp5dZZBKTXQ Click for next slide

38. Snickers Commercial. (2010). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=X1Sv_z9jm8A http://www.youtube.com/watch?v=X1Sv_z9jm8A Teens watching TV image. Retrieved August 5, 2010 from http://abcnews.go.com/Health/Healthday/story?id=6790085&page=1 http://abcnews.go.com/Health/Healthday/story?id=6790085&page=1 Television and Health. Retrieved August 6, 2010 from http://www.csun.edu/science/health/docs/tv&health.html http://www.csun.edu/science/health/docs/tv&health.html TV image. Retrieved August 5, 2010 from http://mediamemo.allthingsd.com/files/2010/05/google-tv-ads.png http://mediamemo.allthingsd.com/files/2010/05/google-tv-ads.png Click for next slide

39. Media IQ “Media and Persuasion” is a topic we cover in late spring in 6 th grade Communications. Media and Persuasion is an integrated unit that challenges 6 th grade students to understand the influence of the media and to identify and use persuasion techniques. The Media IQ game would be used prior to creating their final product for the unit. The purpose of the game is for students to review key terms and to practice and apply learned concepts in novel situations, such as analyzing unfamiliar advertisements. Media IQ Media IQ is meant to be played individually so that students can self-assess their learning. Answers are provided after each question. Click for next slide and the Answer Key

40.  1. b  2. c  3. a  4. c  5. d  6. testimonial, loaded words and pictures, name calling  7. persuasion techniques or persuasive techniques  8. romance, image, loaded words and pictures, unsupported generalities  9. cigarettes, smoking  10. fun, plain folks approach, loaded words and pictures, testimonial  11. infomercials  12. b  13. d  14. a  15. Nike, Nike slogan “Just do it”, Nike trademark