2.  Production Management vs Project Management  Project Managing Events  Delivery: thinking about experience  Standing out from the crowd  Production Management: the co-ordination phase  Thinking About Your Venue  Production Management: the execution phase

3.  Production Management is usually associated with the production of physical goods  In the cultural industries we are concerned with the production of experiences  Project management is therefore possibly a more suitable term for us to use

4.  Event Management › Objectives and getting started › Planning › Organising and preparing › Running the event › Divestment/legacy  Project Management › Conception › Definition › Production › Operations › Handover or divestment

5.  Smith & Wheeler (2002) suggest the following with regards to developing a branded sales experience: › Start with segmentation but drive to personalisation › Design a sales process that creates value for customers › Align the sales process with the total organisation › Train, coach and reward desired sales behaviours › Manage the sales process to deliver a branded customer experience

6.  Remember, the customer is actively engaged in experiencing your service  Differentiate via the customer experience  Be individual and stand out  Simple ideas done well sometimes work best  Put yourself in the place of the customer

7.  The co-ordination phase includes: › Site inspection and liaison › Understanding the management hierarchy of your venue › Determine the capacity of your venue › Think about what needs to be brought in, what is available and where is it located? › Site layout › Commit production plans to paper

8.  Van der Wagen (2010) suggests that you should consider the following things in relation to your venue: › Creative theme or image required › Estimated numbers › Audience composition › Facilities and services to be provided › Staging/competition requirements › Budget › Location › Capacity › Timing › Accessibility

9.  You will need a masterplan for the event  This is often known as an Event Delivery Plan (EDP)  Vocal communication will be required with all the main decision makers throughout the event  All staff should be familiar with the EDP

10. We will cover all of this in MUCH more detail in Practical Events Management!!!