1. 11 Paris, June 11 th 2010 Ensemble, libérons vos énergies Une campagne publicitaire 100% sur le net

2. 22 Summary 1.Capgemini 2.The Communication Goals 3.2009 Campaign Results 4.The Communication Strategy 5.2010 first Results

3. 33 A strong Group (2009 full year) Operating margin: €595 million Operating profit: €333 million Profit for the period: €178 million Net cash: €1,269 million Revenue 2009: €8,371 million Revenue by disciplineRevenue by industry Outsourcing Services Local Professional Services Consulting Services Technology Services 40.0% 6.7% 36.4% 16.9% 13.0% 6.9% 8.0% 28.1% 27.5% 16.5% Energy, Utilities & Chemicals Financial Services Other Public Sector Telecom, Media & Entertainment Manufacturing, Retail & Distribution 3

4. 44 The Communication Goals Be the first Company who choose a 100% online ad strategy 1.Adapted to our targets 2.Intimacy 3.Content 4.Open

5. 55 The Communication Goals Brand Awareness and Stature building Guarantee brand exposure on the key markets Brand Awareness and Stature building Guarantee brand exposure on the key markets Traffic and Contacts Generation Generate qualified traffic to Capgemini sites Traffic and Contacts Generation Generate qualified traffic to Capgemini sites Support the Business Priority on exposure for Global Service Lines (GSL) Support the Business Priority on exposure for Global Service Lines (GSL) Search Video CPC Mobile Pre-roll Event and video display

6. 66 2009 Campaign results A significant exposure on major websites in our key markets successfully installed the creative codes In H2 alone, 391 millions of ad impressions, with more than 60% delivered in “event” formats A high and growing engagement, measured by clicks on banners (Click-through Rate - CTR) More than 1 million clicks, an average of 0,2% CTR, with peaks at 2% on events formats

7. 77 Emailing Social networks Vertical BtoB sites Too niche contents Mobile Video CPC Business Network White Papers Online learnings from previous campaigns Video Pre-roll Event formats IT websites Interactive banners News sites for event Multiple waves of 2 weeks ≠ set of creative Search + - Test Several sets of video creative Event formats Mobile Pre-roll

8. 88 8 Learnings for H1 2010  Home page exclusivities presence with standout formats have proven their efficiency  Pre-roll format : the best click rate 2009 Average CTR: 0.69% - Pre-roll 10’s worked better than video 30’s  Do not buy any homepage exclusivity without developing any specific standout creative

9. 99 9 Sites selection  Based on 2009 learnings & rankings USA UK Germany France Nether lands PAN Spain

10. 10 Event formats  The event formats have again proved their efficiency in terms of CTR and traffic generation  50% of the campaign clicks have been recorded on the event formats. About 85 000 clicks  Best results viewed on Financial and Stock websites: Onvista: 0.95% CTR Boursorama: 0.81% CTR

11. 11 First results for France Event * Impressions: 8 702 540 Clicks: 30 317 Clicks rate: 0.35% * Including L’Equipe Display CPM Impressions: 7 707 169 Clicks:9 395 Clicks rate: 0.12% Search Impressions: 212 896 Clicks:4 509 Clicks rate: 2.12% BFM is recording the highestCTR (0.69%) thanks to the pre-roll format Financial and IT websites are working the best in terms of CTR Event formats are boosting the clicks generation.

12. 12 Activities on Capgemini Sites  30.000+ activities recorded  300+ different pages consulted (all countries) Top 10 of the most consulted pages  52 downloaded documents in a week 47 success stories and 5 Thought Leadership Origin of the consulted pages

13. 13 SEM – Evolution of results vs 2009  The performance metrics CTR : + 25% in 2010 CPC : - 0,35€ in 2010  2 main reasons for this positive trend :  Benefit from the optimization and work done in 2009  Brand keywords represent a higher share of the overall results due to the lower budget in 2010

14. 14 Rugby H Cup 935 381 ad impressions vs 530 000 booked. Delivery rate: 176% 7 550 clicks recorded 0.81% CTR Good opportunity with a moderate investment to increase brand awareness on an enlarged target visiting a sport website for leisure.