1. Introducing CA4 Presented by: Matt McCabe & Tim Dunning, The Common Application Monday, April 15, 2013 10:45 a.m. Session ID 1378

2. AACRAO San Francisco 2013 Session ID: 1378 Session Rules of Etiquette Please turn off your cell phone/pager If you must leave the session early, please do so as discreetly as possible Please avoid side conversation during the session Please complete the session evaluation Thank you for your cooperation!

3. AACRAO San Francisco 2013 Session ID: 1378 Introduction Association Overview 2012-13 Review Past, Present, and Future Membership Information CA4: The Next-Generation Common Application

4. AACRAO San Francisco 2013 Session ID: 1378 The Association Not-for-profit membership association founded in 1975 Mission: to promote holistic admission as a path to college access Free services for applicants and secondary schools Volunteer Board of Directors 9 chief enrollment officers 4 school counselors Two Advisory Committees Applications: primarily admission operations professionals Outreach: school and CBO counselors

5. AACRAO San Francisco 2013 Session ID: 1378 2012-13 Statistics (Projected) Applications 730,000 unique applicants (+10%) 3.1 million applications (+10%) School Forms 20,500 high schools represented (+10%) 350,000 school officials will submit an online form (+15%) 9.5 million school forms (+22%)

6. AACRAO San Francisco 2013 Session ID: 1378 2012-13 Demographics Sex 56% Female, 44% Male Ethnicity 58% White, 29% Students of Color, 13% No Response Country of Home Address 91% Domestic, 9% International Parental Education 69% At least one parent with a Bachelor’s, 31% First Generation School Affiliation 74% Public, 14% Independent, 12% Religious, <1%Homeschool

7. AACRAO San Francisco 2013 Session ID: 1378 2012-13 Averages 4.4 online applications per applicant Without transfers and singleton ED apps: 4.6

8. AACRAO San Francisco 2013 Session ID: 1378 2012-13 Averages 4.4 online applications per applicant Without transfers and singleton ED apps: 4.6 NEINTLMID-ATWESTSWMWSOUTH SCHOOL AVG IND 6.55.9 6.5 6.25.45.54.85.8 CHART 6.05.2 4.24.45.73.95.0 REL 6.25.35.44.74.13.8 4.8 PUBLIC 5.24.95.04.03.63.3 4.2 HOME 4.75.04.13.63.5 3.13.9 REGION AVG 5.4 5.24.34.03.6 RED: Above averageBLACK: Below average

9. AACRAO San Francisco 2013 Session ID: 1378 2012-13 Averages 4.4 online applications per applicant Without transfers and singleton ED apps: 4.6 NEINTLMID-ATWESTSWMWSOUTH SCHOOL AVG IND 6.55.9 6.5 6.25.45.54.85.8 CHART 6.05.2 4.24.45.73.95.0 REL 6.25.35.44.74.13.8 4.8 PUBLIC 5.24.95.04.03.63.3 4.2 HOME 4.75.04.13.63.5 3.13.9 REGION AVG 5.4 5.24.34.03.6 Public schools account for 74% of applicants

10. AACRAO San Francisco 2013 Session ID: 1378 2012-13 Members 39 new members (527 total) 47 states plus DC (1 new: Hawaii) 16 international members (5 new) 7 countries outside the US (1 new: Austria) 17 public flagships (3 new: Purdue U, CU Boulder, U. Oklahoma) 81 public institutions (15 new) 7 HBCUs

11. AACRAO San Francisco 2013 Session ID: 1378 Past, Present, and Future The Early Years (1975-1994) 15 private colleges in original “Common Application Experiment” 200 member colleges by 1994 Paper application Volunteer steering committee assisted by 1 part-time clerical assistant Budget of $200,000 by 1994

12. AACRAO San Francisco 2013 Session ID: 1378 Past, Present, and Future The Early Years (1975-1994) 15 private colleges in original “Common Application Experiment” 200 member colleges by 1994 Paper application Volunteer steering committee assisted by 1 part-time clerical assistant Budget of $200,000 by 1994 The Transformative Years (1995-1999) Incorporation as 501(c)3 not-for-profit membership association governed by Board of Directors Holistic review established as primary membership requirement Public institutions invited to join Online submission introduced Preparation to hire first Executive Director

13. AACRAO San Francisco 2013 Session ID: 1378 Past, Present, and Future The Modern Era (2000-2013) Rapid growth: 527 members in 2013-14 Tremendous volume: applicants, applications, school officials 8 full time association staff, 40 full time Hobsons employees $15M budget funded by member fees

14. AACRAO San Francisco 2013 Session ID: 1378 Past, Present, and Future The Modern Era (2000-2013) Rapid growth: 527 members in 2013-14 Tremendous volume: applicants, applications, school officials 8 full time association staff, 40 full time Hobsons employees $15M budget funded by member fees Going Forward CA4: New system to accommodate anticipated volume Independence: Bring outsourced technology in-house 50-60 full-time staff in new physical office space Fee reductions for members Reaffirmation of historic values

15. AACRAO San Francisco 2013 Session ID: 1378 The Application Online only, paper discontinued Smart, dynamic questions presented one at a time Address verification Arts supplement replaced by Slideroom.com Athletic supplement discontinued

16. AACRAO San Francisco 2013 Session ID: 1378 Payments Payment and application submitted together Online payment for international students without a US credit card or US-based checking account No “mail check” option Simplified fee waiver process

17. AACRAO San Francisco 2013 Session ID: 1378 School Forms Paper still available, but applicants must obtain forms from within their accounts New demographic info on School Report No current-year courses on School Report International and Homeschool Supplements discontinued as a standalone forms Transfer school forms Online: Revised College Report and Instructor Evaluation Offline: Mid-term and Final Report/High School transcript

18. AACRAO San Francisco 2013 Session ID: 1378 Member Supplements Standalone forms replaced by two new sections Member Page Expanded, customized version of Future Plans Members select questions and permitted responses Submitted with Common Application Writing Supplement Short-answer or essay-length responses to member questions Uploads permitted for members willing to receive resumes, research papers, and graded assignments Smart essay prompts Submitted after Common Application August 1st launch for all information for every member college

19. AACRAO San Francisco 2013 Session ID: 1378 Writing Sections Essay, Additional Information, Required Explanations Five new essay prompts, reviewed annually Short answer moved to Writing Supplement if member wants to ask Enforced 650 word limit for all sections Enforced 250 minimum for essay only Uploaded documents replaced by text-entry Basic formatting available (bold, italics, underline and accented characters); cut and paste retains formatting

20. AACRAO San Francisco 2013 Session ID: 1378 Membership Requirements Baccalaureate degree granting institution Regional accreditation or CIS Membership NACAC member in good standing Commitment to association’s non-discrimination statement Holistic admission process One academic recommendation Untimed writing sample

21. AACRAO San Francisco 2013 Session ID: 1378 Services To Members New Member Orientation Support available 8am to 8pm: Control Center, email, phone Regular training webinars, training library, Knowledgebase FAQ Annual member conference Designated support analyst during the Annual Update season Nightly batch printing and Scheduled Delivery Service Search, printing, data export, email, year-over-year statistics Online team manages performance, reliability, and security of the online system so members and their IT departments do not have to

22. AACRAO San Francisco 2013 Session ID: 1378 Membership Timeline September: Online Membership Application available November 15: Application Deadline February: Board notifies institutions of decisions March: New Member Orientation July 1: Membership year begins August 1: Common App Online launches New members have about six months to prepare for receiving Common Apps

23. AACRAO San Francisco 2013 Session ID: 1378 www.commonapp.org

24. AACRAO San Francisco 2013 Session ID: 1378

25. Thank You! Matt McCabe & Tim Dunning Please complete the session evaluation form using the AACRAO Mobile App or the paper form provided in your conference bag. Session ID 1378