1. WACAC San Jose, CA JUNE 9, 2014 SUGATH KARUNARATNE TIM MCGRAW 1

2. OVERVIEW Common Application Mission Reflection on 2013-14 Expectations for 2014-15 Your Questions 2

3. Who do we have in the audience? –Member Institutions –High School Counselors –CBO Counselors –Educational Consultants –Other 3

4. COMMON APPLICATION MISSION 4

5. HOLISTIC COMMITMENT Membership is open to colleges and universities that promote access by evaluating students using a holistic selection process. 5

6. 39 YEARS OF SERVICE 6 1975 1980 1995 2000 2008 2013 4 th gen paper retired 517 members pilot year 15 members first 100 members Common App floppy disk 156 members 2 nd gen holistic commitment 200 members 3 rd gen online school forms system 315 members

7. DIVERSE MEMBERSHIP 550+ member institutions –47 states plus DC –90+ public institutions –7 Historically Black Colleges/Universities –25 international colleges in 11 countries outside the US 7

8. MEMBER GOVERNED 8

9. PROMOTING ACCESS Funding professional development for counselors serving low- income students –College Board National Forum –NACAC Critical Components Workshop –NACAC Guiding the Way to Inclusion –National College Access Network Annual Conference –National College Advising Corps Summit –National Partnership for Educational Access Annual Conference Sponsor for NACAC Events –Access College Fair –Counselor’s College Fair –Student Essay Scholarship Contest 9

10. REFLECTION ON 2013-14 10

11. CA4 IN YEAR 1 11 Many Users New System Stability and Reliability New Writing Supplements Essay, PDF, Formatting Naviance Integration Support Needed Increased Documents New User Interface

12. 12 35 million

13. 2013-14 APPLICATION STATS 13 1.5 million accounts created 3.4 million applications submitted 1.8 million writing supplements submitted 2.1 million e-payments 800,000 total fee waivers 809,000 unique applicants

14. SUBMISSION AVERAGE 14 Red=above average Black=below average FY average: 4.32 Transfer average: 1.60 Average without transfers and singleton ED apps: 4.41

15. 2013-14 RECOMMENDER STATS 15 20,500 high schools represented (+10%) 12.5 million online school forms (+37%) 300,500 recommenders (+10%)

16. APPLICANTS BY STATE 16 1.New York (14.08%) 2.California (11.74%) 3.New Jersey (7.39%) 4.Massachusetts (6.62%) 5.Illinois (5.58%) 6.Ohio (4.91%) 7.Pennsylvania (4.53%) 8.Virginia (4.00%) 9.Connecticut (3.98%) 10.Maryland (3.92%) “No state“ / International would have been 3rd if included

17. 17 203 countries represented (including the US) Top 10 Countries 1.China (36.12%) 2.India (6.03%) 3.Canada (4.51%) 4.Korea, Republic Of (4.33%) 5.Singapore (2.66%) 6.United Kingdom (2.42%) 7.Brazil (2.02%) 8.Hong Kong (1.88%) 9.United Arab Emirates (1.73%) 10.Pakistan (1.70%) APPLICANTS BY COUNTRY

18. DEMOGRAPHICS 18 COUNTRY OF HOME ADDRESS 91% Domestic; 9% International PARENTAL EDUCATION 71% At least one parent with a Bachelor’s; 29% First Generation SCHOOL AFFILIATION 73% Public; 11% Independent; 14% Religious; 2% Charter; <1%Homeschool COUNTRY OF HOME ADDRESS 91% Domestic; 9% International PARENTAL EDUCATION 71% At least one parent with a Bachelor’s; 29% First Generation SCHOOL AFFILIATION 73% Public; 11% Independent; 14% Religious; 2% Charter; <1%Homeschool Students of Color 30% 809,000 Unique Applicants 809,000 Unique Applicants 55% 45% White 61.5% No Response 8.5 %

19. EXPECTATIONS FOR 2014-15 19

20. HEARING YOUR VOICE 20 Feedback Form … NACAC National Conference … Daily Updates Response … Recommender Support … Recommender Support … More social media … Facebook … Member Feedback … Outreach Advisory Group … Listservs … Twitter … Applicant Support … Member Support Apps Advisory Group… Independent Surveys …

21. GUIDING PRINCIPLES The technology will be reliable. Service will be greatly improved. Communication will be proactive and transparent. The application will serve the needs of our constituents. Members needs will be heard and considered. 21

22. SYSTEM ENHANCEMENTS Essay prompts have been retained Improve essay formatting Navigation usability Enhance Print preview Reduce instances of fee waiver removal after payment submission Naviance updates to matching Optimize PDF upon upload Recommender directed to Recommender tab Dynamic requirements grid Capture details of fee waiver eligibility Offline Registrar’s Report Standard list of highest-education to-date Removal of course credit hours from FY 22

23. CONCEPT – MY COLLEGES 23 SAMPLE LAYOUT

24. 24 FEE WAIVER ELIGIBILITY

25. 25 EARLY DECISION

26. ACTIVITIES 26

27. CURRENT COURSES 27

28. PDF HIGHLIGHTS 2013-14 28 2014-15

29. PDF HIGHLIGHTS 29

30. 30 SEARCH RESULTS

31. DYNAMIC REQUIREMENTS GRID 31

32. FOR THE NEW FOLKS The student initiates the recommendation process. “Recommender” username is the email address the student used in invitation. Ensure that you are on “Recommenders” tab before trying to log in. Submit button on a form shows only after “Profile” screen is complete. Your one submission goes to all colleges in the student’s My Colleges list, to simplify the process. Recommenders can always “opt out” of the online process and submit forms on paper via the mail. 32

33. PAPER APPLICATION To use as an advising resource. Watermarked – not to be mailed to colleges. Downloadable from “Training Resources” tab. recsupport.commonapp.org For member colleges to distribute at their discretion. 33

34. ADDITIONAL RESOURCES Help Center knowledgebase articles Support response messages Training resources Webinars Videos Chat support Experienced users 34 Go to: appsupport.commonapp.org recsupport.commonapp.org Go to: appsupport.commonapp.org recsupport.commonapp.org

35. W hat topics would you most like to see covered in training resources, videos, and webinars? –Interface (Dashboard, My Colleges) –Document Upload Process –Submission Process –Specific Section of Application –Other 35

36. SUGGESTIONS AND FEEDBACK 36 recsupport.commonapp.org –submit questions –needed clarifications –suggestions for future enhancements –general comments –feedback

37. ONGOING COMMUNICATIONS Conferences Monthly newsletters Surveys and focus groups Social Media –Facebook – facebook.com/commonapp –Twitter – @commonapp 37

38. SUMMARY Common Application Mission Reflection on 2013-14 Expectations for 2014-15 Your Questions 38

39. QUESTIONS 39 ?

40. www.commonapp.org appsupport.commonapp.org recsupport.commonapp.org 40