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Sprint Credit Union Member Discount Program Overview.

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Presentation on theme: "Sprint Credit Union Member Discount Program Overview."— Presentation transcript:

1 Sprint Credit Union Member Discount Program Overview

2 Credit Union Member Discount Plan Give your members one more great way to save with the choice and flexibility of Sprint. They have more options in phones, plans, and services than ever before. 2

3 Invest in America and Sprint adds value to being a Credit Union Member –Seven years ago we created a wireless program that helps you reward your members while reinforcing the value of being a credit union member. Invest in America and Sprint adds value to participating Credit Unions –As a participating credit union, you will generate non-interest income A win-win value proposition for everybody!! Welcome to the Sprint Credit Union Member Discount Program

4 Over 1.2 Million members have taken advantage of the program Credit unions earn non-interest income Over 1,200 Credit Unions actively promoting the program 39 State Leagues supporting the program Membership loyalty increases as member benefits increase Program Highlights

5 Marketing incentives for participation is a great way for credit unions to earn non-interest income Effective tool to promote the added-value of membership FREE marketing materials for statement mailings, web site and in-branch distribution Unique offers available only from Sprint Sprint handles all member service needs Opportunities to work with local Sprint stores to support community businesses Credit Union Benefits

6 Credit Union Members & Employees (personal accounts) Credit Unions and Business Members (business accounts set up with tax id's) 10% discount on individual liable monthly recurring Sprint charges Waived activation fee on new lines (approx. $36 savings) Waived upgrade fee (approx. $18 savings) Nationwide coast-to-coast coverage National rates Existing Sprint customers are eligible 15% discount on corporate liable monthly recurring Sprint charges Waived activation fee on new lines Flat-rate pricing (No Mail-in Rebates) Equipment discounts Nationwide coast-to-coast coverage National rates $49.99 Unlimited 4G/3G Broadband Card Existing Sprint customers are eligible What are the Benefits to Your Employees & Members?

7 Contract Year runs October 1 through the following September 30 1.Promote the service on an exclusive basis to your members 2.Distribute Sprint inserts to all members in a quarterly statement mailing at least once per Contract Year 3.Continuously display Sprint marketing materials in the lobbies of the CU 4.Publish approved articles/ads in the CU quarterly newsletter at least two (2) times per Contract Year 5.Post the approved Sprint banner ad and link on the CU Web site All Marketing materials are provided FREE of charge! Marketing Requirements

8 Marketing Materials English Insert 3.5” X 6.5” Spanish Insert 3.5” x 8.5” Hanging Banner 2’ x 3’ Lobby Poster for Take ones 8.5”X11” E-statement artwork Videos for web site and digital lobby displays Web Banner

9 Marketing Incentive The Incentive Pool is created from revenues earned during the Contract Year. CUs are paid the percentage of the incentive pool that is equal to their percentage of the total audience of members being marketed to nationally. Sample: Credit Union Incentive Pool = $2,000,000 Total members being marketed to (from Promotion Agreements/NCUA reports) = 5,000,000 ABC CU members in pool = 50,000 50,000/5,000,000 = 1% $2,000,000 X 1% = $20,000 ABC CU Marketing Incentive = $20,000 Marketing Schedule NEW participating CUs in their 1st Contract Year will receive incentives as follows: First Quarterly Insert Mailing = % of incentive CU will earn October ’10 = 100% January ’11 = 75% April ’11 = 50% July ’11 = 25% In the second and following Contract Years, assuming all requirements are fulfilled, participating CUs will receive 100% regardless of what month they do their quarterly statement mailing. Marketing Incentive Calculation

10 Program year is October 1 st – September 31 st. CU incentives paid in December First year’s incentive based upon first quarterly insert mailer * Estimated payments. Actual incentives vary based on total program revenue generated and total membership pool. Credit Union Membership Size 06 / 07 Payments* 07 / 08 Payments* 08 / 09 Payments* 09/10 Payments* 2,000$380$420$730$820 10,000$1,900$2,100$3,650$4,100 30,000$5,700$6,300$10,950$30,000 50,000$9,500$10,500$18,25020,500 100,000$19,000$21,000$36,500$41,000 200,000$38,000$42,000$73,00082,000 Marketing Incentive Trends

11 Members need to say they’re a Credit Union Member & ask to be connected to the Corp Id: NACUC_ZZM Visit : Any retail outlet where Sprint products are sold Call: 877.SAVE.4.CU (8 7 7. 7 2 8. 3 4 2 8) Click: www.SprintSave4CU.com orwww.SprintSave4CU.com www.LoveMyCreditUnion.org How Do Members Get These Benefits?

12 Call: 800-262-6285 ext 521 Visit: www.LoveMyCreditUnion.org orwww.LoveMyCreditUnion.org Rhonda.peruski@CUsolutionsgroup.com How Do Credit Unions Enroll?


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