1. About Facebook and Defence Lucy Merlino 11 November 2010

2. Lucy Merlino2 Social media policy Facebook presence Finding them Found Army, Navy & Air Force

3. 11 November 2010Lucy Merlino3 Social Media Policy No specific policy on social media DI(G) Admin 8-1 Public comment and dissemination of information by Defence members Operational Security guidelines

4. 11 November 2010Lucy Merlino4 Finding Defence on Facebook No list of official sites Searching issues Australian Army Community Pages – auto created Difference between group & page Official versus non-official Said they were official Refered to DI(G) ADMIN 8-1 Had a defence email address (groups only) Found: 4 official groups 37 official pages – mainly RAAF 97 unofficial groups 24 unofficial pages

5. 11 November 2010Lucy Merlino5 73,045 likes 4,889 likes 7,440 likes

6. 11 November 2010Lucy Merlino6 Finding Overview Army wall tends to concentrate on the Middle East operations More serious overtones Very active discussion board – more social Navy wall has more social feeling people posting about their experiences Navy admin – question of the day: care package, documentary Lots of posts by people Very active discussion board RAAF wall tends to link more to other sites No discussion board Not many posts by others

7. 11 November 2010Lucy Merlino7 Wall postings (1) Postings 18 – 31 October – 2 weeks

8. 11 November 2010Lucy Merlino8 Postings by ADMIN and Others

9. 11 November 2010Lucy Merlino9 What are ADMIN posting about? All Admin on this day, news and media releases, Army Admin (35 posts) Operations and exercises AWM activities Navy Admin (16) photos and videos loaded onto YouTube, Flickr and albums, and question of the day Air Force (59) Operations and exercises, TV episodes and media interviews, photos & videos posted on other RAAF Facebook pages, Super Hornet

10. 11 November 2010Lucy Merlino10 What are people posting about? Army (62) queries requesting information (mainly on recruitment and assessment) tribute to army and soldiers Navy (49) queries, requesting information (half of these on recruitment and assessment) comments on personal and navy events Air Force (10) photos (links and actual) tributes

11. 11 November 2010Lucy Merlino11 Reaction to posts ArmyNavyAir Force Range of comments to Admin posts 10 – 102, all posts commented 1 – 63, 88% posts commented 1 – 19, 47% posts commented to Others posts 1-8, 50% posts commented 1-15, 76% posts commented 1 – 4, 50% posts commented Number of Likes to Admin posts 52 – 456, all posts 5-42, all posts 1 – 28, 90% posts liked to Others posts 1-5, 30% posts liked 1-21, 36% posts liked 1 – 4, 60% posts liked

12. 11 November 2010Lucy Merlino12 Thank you!