1. COVE Webinar February 26, 2009

2. What is COVE? “Comprehensive Online Video Ecosystem” Architecture + Infrastructure + Workflow to enable rich online video experiences Supports “Powered By COVE” applications

3. Video Hosting CDN & Streaming Video Hosting CDN & Streaming Video Asset Mgmt Metadata Business Rules Video Asset Mgmt Metadata Business Rules Content Workflow Video Encoding Quality Control Services + Support Content Workflow Video Encoding Quality Control Services + Support Other PBS Video Applications COVE Powered By COVE

5. COVE Project Status First “Powered by COVE” projects launched! PBS Kids Go! WorldFocus (WNET/Thirteen) Oregon Experience (OPB) Finalizing Video Portal for GA > 100 hrs. of iconic PBS series (NPS) ready for launch!

6. Video Portal for General Audiences Showcase breadth & depth of full-length PBS video content Increase video activity & audience engagement Provide flexible options for Stations & Producers

8. Rave Reviews from Users “When I think of PBS, I’ll think of this!” “I can’t wait to find the shows I missed on TV!” “This looks so modern. I didn’t expect this from PBS.” “I love the clean design. I can find everything without feeling overwhelmed. I’m in control of the experience!”

9. Video Portal Products Coliseum Video Portal for General Audiences Stations can customize & co-brand Local Station + National (NPS) content Apollo Customizable & embeddable portal for station sites Embeddable iFrame version of Video Portal Local Station + programmable National (NPS) content Palladium Embeddable portal for station sites AKA “Plug n’ Play” – delivered as is, no customization National (NPS) content Savoy Embeddable single-clip video player Similar to YouTube embed

10. Next Steps Preparing to launch Video Portal! Roll out Station Pilot implementations Collaborate with Ventures on monetization Gather input from Stations & Producers to influence next development phases Optimize architecture to support more “Powered By COVE” applications

11. Local/National PBS Video Player powered by COVE

12. Local/National Video Player: Local Station Features “Shoulder-Level” presentation of local and national content on home page and throughout the portal Programmable feature containers called ‘Collections’ serve up themed content of local interest Related content area available populated with links to off- site content, maintained by stations Customizable homepage program ‘Carousel’ Unique video playlists for each episode Ability to share content with other stations

13. Local/National Video Player: Local Station Opportunities Ability to respond quicker and more appropriately to content needs of the community Extend station brand through customizable ‘look-and-feel’ templates and features Execute your station’s video strategy with the portals content exclusion/inclusion options Support local content through shared content form all COVE stations Support on-air programming and initiatives through promotional and complementary content

14. Local/National Video Player: The Pilot Program An extensive beta program consisting of 14 representative stations and 5 alternates Pilot stations represent various market sizes, license-types and capabilities of the system Testing key features and product capabilities, such as implementation, workflow and metadata structure Chosen based on online survey and ‘semi-blind’ selection process

23. Local/National Video Player: Next Steps Complete testing of station portal instances and release admin tool to Pilot stations Begin staggered-support schedule for Pilot station rollout Gather feedback regarding implementation and workflow needs Test and refine on-boarding procedures with Pilot alternate stations Begin Local/National Player rollout for the system

24. Station Products & Services Team: pbsi_stationservices@pbs.org Station Remote Control: http://remotecontrol.pbs.org Station Products & Services Blog: http://www.pbs.org/cove/blog Questions?

25. Thank You! Joshua Kinberg Video Product Mgmt jbkinberg@pbs.org Max Duke Station Services maduke@pbs.org