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Welcome. Guests –Moss Bross –New Stone Don Williams BDO LLP Market Overview.

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Presentation on theme: "Welcome. Guests –Moss Bross –New Stone Don Williams BDO LLP Market Overview."— Presentation transcript:

1 Welcome

2 Guests –Moss Bross –New Stone

3 Don Williams BDO LLP Market Overview

4 Anna Draper, Callum Butterfield, Simon Thomas BDO LLP UKGCVA Q4 & 2013 Results

5 Data Groups Objectives: Discuss the data results specific to your group – Retail, Leisure, Agent Service Members – what data do you want and is there any you can supply? Forecast the missing data for your sector – so what % of the market do members of the UKGCVA represent? AgentLeisureRetailer Acorne PlcBuyagift CorporateArgos Business Solutions LtdNational Book Tokens Ltd Edenred (Incentives & Motivation) LtdDays of Your Life LtdAsda Business RewardsNational Garden Gift Vouchers Gift Voucher ShopHotelVoucherShopB&Q PlcNew Look Retailers Ltd Grass RootsRed Letter DaysBoots Company PlcNext Plc P&MMSpaFinder EuropeDebenhamsSignet Trading Limited Park Group Plc (Love2reward)Theatre TokensDixons RetailTesco Bank Sodexo Motivation Solutions UK LtdThomas CookHalfordsTK Maxx UK TicketmasterHouse of FraserTravel Gift Card J Sainsbury's PLCWaterstones Marks & SpencerWickes Building Services Ltd Service Members

6 Self Regulation & The Consumer Rights Bill

7 Where are we now? Working with BRC Payments Group UKGCVA Priority – call for change in Administration Legislation. Unlikely to happen Positioning Document sent to BIS Consumer Rights Bill New Term in Gift card/voucher Terms & Conditions

8 Wording for T&C’s ‘The funds on this gift card/gift voucher are not covered by the Financial Services Compensation Scheme. In the unlikely event of the issuer of this product becoming insolvent some funds on this card/voucher may not be available to spend’ YesNoYet to Respond 10822

9 Consumer Rights Bill Currently going through Parliament Aimed at clarifying small print & rogue traders Possibility that Gift Cards & Vouchers could be included in the Bill

10 Consumer Rights Bill First reading Vince Cable questioned specifically on Farepak, response ‘matter for administration legislation which we hope to review before the end of this parliament’. No specific mention of gift cards and vouchers. Committee Sitting (Tuesday) – no specific reference to gift cards or vouchers. Representatives from BRC. Potential for MP’s to include specifics on gift cards and vouchers at any point. BIS have requested more information from UKGCVA to be ready to respond. Could be few hours notice.

11 Paper to BIS

12 Expected operating costs: 1% to 15% Ultimately depends on the health of your balance sheet

13

14 Next Steps with BIS: More information – much simpler! Direct effect on the industry of any changes Some members meeting with BIS Show we can work together to achieve model terms & conditions

15 Model Terms & Conditions Clear Consumer Friendly Be seen by customer before purchase No more than 5 to 7 points we agree on Write into UKGCVA Constitution

16 National Consumer Agency - Ireland The Ouch in Voucher! Media Campaign across Ireland encouraging Consumer to ‘read the small print’ on gift vouchers TV, radio & printed media UKGCVA in direct contact with National Consumer Agency Ireland PR & figures distributed to NCA Ireland

17 Christmas Gift Card & Voucher Design Competition Holly Tyzack Rostrum Tony Rich Halfords

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19 PR Objectives Main objective: Increase awareness of gift cards and vouchers as a great gift for children and parents at Christmas, by asking children to design a gift card or voucher regarding ‘What Christmas means to me’. Commercial objectives:  Give profile to gift cards and vouchers through the competition with an underlying message of encouraging the purchase of gift cards and vouchers for Christmas  Good CSR for UKGCVA – see to be working in the community  Potential CSR for retailers, card manufacturers, voucher printers etc.

20 A campaign to make gift cards and vouchers more appealing to children, both when they receive them and when buying for others (specifically mum!); A regional and national Christmas Day themed design competition aimed at schools, after school clubs and hospitals; The competition will require children (up to the age of 16) to design their own gift cards using the theme of ‘What Christmas means to me’ The winning design will be announced before Christmas 2013; Member involvement to generate positive awareness of the industry. Campaign summary

21 The PR tool kit

22 Results

23 Press coverage

24 Social media

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26 Retailers Perspective No real commercial drivers as a retailer BUT Campaign fitted in with the internal vision to introduce a brand new generation to Halfords. We very much believe in getting a “customer for life” and introducing children to cycling. Saw the Xmas campaign as a good stepping stone towards this especially as it tied in with the Free Kids Bike Workshops that we have been running and our Cub Scouts Cycling badge we have introduced Ticked the CSR box From a management perspective the whole campaign was professionally managed by Rostrum and UKGCVA. Offered a great opportunity to develop the Halfords brand and deliver a positive message reference gift cards. In light of current negative focus felt this was good for the industry and not just Halfords. Minimal costs, minimal management with companies from different sectors of the industry working collaboratively together can only be good.

27 Your involvement and future campaigns What’s next?

28 Questions

29 Andrew Johnson Conference 2014

30 Agenda

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34 Joanne Peake P&MM Social Event 2014

35 2 nd Member Meeting Wednesday 4 th June ICO 3 rd Member Meeting Thursday 2 nd October ICO Diary Dates


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