1. Our Mission Intercollegiate Athletics at CU Boulder provides student-athletes a rewarding academic and athletic opportunity while embracing the principles of equity and diversity. Athletics achieves a high level of competitive excellence in the Big 12 Conference and on the national level. The Department represents the University with distinction, serves as a rallying point for its constituents, and instills pride in the institution. Intercollegiate Athletics develops positive role models for the University community.

2. Our Vision Intercollegiate Athletics at CU Boulder will be a fundamentally strong organization and be recognized as a national leader. The Department will operate with unquestioned integrity and transparency, will be a responsible manager of resources, presenting a user-friendly image with a positive record in customer service. Athletics will be viewed by the greater community as educating our student-athletes to be exemplary citizens, lifelong leaders, and champions on and off the fields of competition. Athletics will achieve a high degree of integration with the university community and will adhere to high standards of compliance with University, Big 12 Conference and NCAA regulations.

3. Our Values Intercollegiate Athletics at CU Boulder commits to the following values which underpin and guide all its activities: displaying fairness, honesty and creativity; upholding high ethical standards, respect for others, and good sportsmanship; exhibiting trust, teamwork and accountability; setting examples for hard work and customer service; protecting of individual rights and freedoms; and acting with professionalism and poise in all we do.

4. Goal Area 1 -- Finances The Department will meet its revenue goals, and stay within limits of its projected expenses. Revenues will exceed expenses for FY 2008. Timely, meaningful feedback on finances will be provided by the Department to Athletics team members facilitating strategic adjustments.

5. Goal Area 2 -- Facilities Current approved construction projects will be completed in accordance with schedule with an emphasis on efficiency. The Athletics Master Plan for facilities will be updated and include all projected facilities improvements.

6. Goal Area 3 -- Marketing/Sales/Development The Department will develop mutually beneficial long term partnerships. The organizational structure for marketing and sales will be revised to an effective form. Attendance and sales goals will be set and met for football, men's basketball and women's basketball. A demonstration of a sales emphasis will be evident. A comprehensive stewardship program will be implemented to maximize donor retention and new gifts.

7. Goal Area 4 -- Competitive Environment Create and sustain a beneficial effect of all environmental factors on the competitive performance of all intercollegiate athletics sports programs.

8. Goal Area 5 -- Academic Performance The one-year 2007-2008 APR for each of the sports programs will be greater than 0.925. An effort will be evident to achieve 100% compliance with the CU honor code. The retention rate at the end of the first year for student-athletes will be higher than that for the overall campus student population. The number of student-athletes with semester GPA greater than 3.0 will increase from 2006-2007. The number of student-athletes with semester GPA greater than 2.5 will increase from 2006-2007.

9. Goal Area 6 -- Involvement There will be a significant number of new outreach activities where Intercollegiate Athletics is represented. Athletics will engage Boulder Campus and University leadership. Athletics will seek and achieve representation in the activities and committees of the NCAA and the Big 12. Athletics will achieve a greater degree of outreach by its staff to the campus and a greater degree of engagement of campus personnel with Athletics. There will be significant development of the faculty network. Athletics will endeavor to engage, in new and effective ways, the student body on the Boulder Campus.

10. Goal Area 7 -- Compliance The Compliance Office will articulate and implement a comprehensive program of rules education. In Compliance, we will foster an environment that encourages inquiry by Athletics personnel and self-reporting of violations. There will be no repeat violations of specific regulations within the 2007-2008 year. The Compliance Office will demonstrate a higher level of monitoring.

11. Goal Area 8 -- Behavior of Athletics Personnel Intercollegiate Athletics will create a set of behavioral principles for its employees. The SAAC will create a set of behavioral principles for student-athletes that is endorsed by the Department. Evidence will suggest that any violations of these codes of conduct are being addressed directly, promptly and effectively.

12. Fundamental Behavioral Principle All Athletics employees will conduct themselves in a way to reflect a positive image of the Department and the University and embody Athletics' stated values.