1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

2. www.sti-innsbruck.at What is tattlerapp.com? Tattler (app) is an open source topic monitoring tool for today‘s Web. Local Drupal instance that mines news, websites, blog, multimedia sites and other social media like Twitter. source: tattlerapp.com Tattlerapp.com was active only in July-December 2009 (source tattlerapp.com Roadmap)tattlerapp.com Roadmap – Enterprise version (2.0) planned, but never released. 2

3. www.sti-innsbruck.at What sources are crawled? Twitter YouTube Yahoo News Google Blog/News/Video Flickr Delicious Technorati WordPress (Blogs) … no complete list found, extracted from the source code: sites/all/modules/buzzmonitor/buzz_topics/searchfeeds.inc 3

4. www.sti-innsbruck.at Target Audience PR and Communications Publisher and Journalists Researchers and Policy Analysts 4

5. www.sti-innsbruck.at How does it look like? – Topic Management 5

6. www.sti-innsbruck.at How does it look like? – Trend Visualization 6

7. www.sti-innsbruck.at Were is behind tattlerapp.com? Phase2Technology - www.phase2technology.comwww.phase2technology.com Based in Alexandria, USA Founded in 2001 No business model for tattlerapp.com (OpenSource project) 7

8. www.sti-innsbruck.at Analyze Not more than a proof-of-concept Good approach, but inactive and incomplete No support for social network, except for twitter. 8