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1 © Copyright 2012 STI INNSBRUCK Competitor Analysis

2 Competition The analysis comprises 30 possible competitors offering Social Media Marketing (Channel Management): 2 Revinate Virtue Collective Intellect Meltwater Buzz Radian6 Shoutlet Direct Message Lab Objective Marketer Wildfire Interactive StrongMail Social Studio Sprout Social SpredFast Syncapse Crowd Factory Awareness @this Moment Sendible Postling HootSuite Seesmic Argyle Social

3 Executive Summary 3 The most common functionalities and services offered are the following: The tools included in the list do all support multichannel, one-click publishing from a central dashboard. This central dashboard allows direct response to posts. The most common channels are: Facebook Twitter Google+ YouTube RSSFeeds Podcast Feeds Web Apps LinkedIn Flickr Slideshare Blogs WordPress Tumblr Foursquare

4 Executive Summary cont. 4 The majority of tools offers a scheduling function/Calendar. Many providers support an Analytics function. The most common types of analytics are: –Reach –Sentiment –Fan growth –Response rate –Conversion –Individual KPIs –ROI –Peaks & valleys in content activity –Monitoring of own brand & competition It is also common to provide Workflow Management. Some tools can be accessed from mobile apps (iPhone, iPad, Android,…) and web apps.

5 Tourism Focus: REVINATE 5 Designed to specifically meet the unique needs of the hospitality industry Facebook: All content can be managed on your Page, performance tracked over time, and detailed analytics about your followers and reach are provided. Comprehensive Reviews Dashboard: Reading & respond to all online reviews in one place. Easily sort by review site, date, or sentiment. Sentiment Analysis: See the guest sentiment attributed to your property, your competitors’ properties, or just about any category, service, amenity or problem. Workflow Management Tools Daily, Weekly and Real-Time Alerts: For new reviews, when people use services like foursquare to ‘check in’ to your venue, when you receive social media mentions. Social Media Monitoring: Uncover what people are saying about your hotel, restaurant, bar, spa or any other facility. Prioritize engagement by Klout score. Social Buzz: Publish your favorite reviews to your Web site and Facebook page to ensure that prospective guests have all the data they need to book directly with you. Tweet Concierge: Easily engage on Twitter and Facebook with Revinate’s custom, fully-integrated Twitter client. Foursquare: Monitor your venues, connect with foursquare users, create specials to drive ancillary revenue, reward loyalty, surprise guests that ‘check-in’ to your property.

6 Tourism Focus: REVINATE Core Features: Intuitive and easy to use Global Review Coverage Restaurant Accounts Critical Business & Competitive Intelligence Highest Data Quality and Performance Unlimited Users (for no additional charge) World-Class Service and Support Certified by TripAdvisor Pricing: The pricing is based on the individual economic situation of the customer. The fee is based on the number of hotel rooms and ADR. The fee can be 1-3 ADR/month. Customers: Hyatt, Intercontinental, Kempinski, Sofitel, Best Western (amongst others). 6

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